Obamas sign deal to produce programming for Netflix

Couple hopes to help create shows to boost understanding

Netflix announced a production deal Monday with Barack and Michelle Obama that will see the former first couple create a wide range of content for the streaming service.

The deal, talks for which had first been reported in March, will encompass a wider range of formats than many analysts expected.

Among the content the Obamas will produce as part of the multi-year agreement are films and series, with scripted series, docu-series, documentaries and feature films all possibilities, Netflix said. Unscripted series — Hollywood’s euphemism for reality TV — is also on the table. It is unclear whether the couple will appear in any of the movies or shows themselves.

“One of the simple joys of our time in public service was getting to meet so many fascinating people from all walks of life, and to help them share their experiences with a wider audience,” said President Obama in a statement released by Netflix. “That’s why Michelle and I are so excited to partner with Netflix — we hope to cultivate and curate the talented, inspiring, creative voices who are able to promote greater empathy and understanding between peoples, and help them share their stories with the entire world.”

Ahead of the deal, the Obamas created a production company, Higher Ground Prods.

“Barack and Michelle Obama are among the world’s most respected and highly-recognized public figures and are uniquely positioned to discover and highlight stories of people who make a difference in their communities and strive to change the world for the better,” said Ted Sarandos, the company’s chief content officer.