SF’s Adobe Rose Theater scrambles to avoid closure
Venue launches fund drive to pay rent and hire staff
SANTA FE - It could be curtains for the Adobe Rose Theatre.
The Santa Fe performance space has launched a fund drive in an effort to raise $100,000 by Dec. 31. Adobe Rose is telling patrons that it will be forced to close if the goal isn’t reached.
“We have to make a decision to renew our lease by the end of the month,” said Bruce McKenna. He and his wife Maureen have operated the theater for three years as part the growing arts neighborhood — sometimes called the Rufina Arts District — near the Meow Wolf arts collective.
Adobe Rose’s lease expires Jan. 31. The McKennas have an option to extend the agreement another two years at a higher rent.
“We’re really at a crossroads,” Maureen said. She noted that the theater doesn’t just host its own productions but also a number of theater companies and high school thespian groups. “I’d really hate to have to turn them away,” she said.
The McKennas, who say they put a lot of their own time and money into operating the theater, plan to use the money they raise to pay the rent and to hire a theater director and technical director.
“What we really need to do at this point is add professional staff,” Maureen said. “Working 12 to 15 hours a day six and seven days a week is just not sustainable.”
If they fail to reach their goal, the McKennas say they could maybe move to another location, as risers, chairs and lighting equipment are portable. But that doesn’t solve the problem of the untenable work overload. And they’d love to stay where they’re at. “It’s an exciting place to be spaced, and will only get better and better,” Bruce said of a part of town that’s become a theater district of sorts, with the presence of Teatro Paraguas, the Oasis performance space, Wise Fool and Meow Wolf.
The couple has received $25,000 worth of pledges from 70 people in the first four days since they announced their fund drive. They won’t collect on any pledges unless they reach their goal of $100,000, they say.
Prospective donors may pledge by visiting the Adobe Rose Theatre website, adoberosetheatre.org, or by calling 505-629-8688.
Maureen Joyce McKenna, managing director of the Adobe Rose Theatre, poses in the theater while it was under development in 2015.