SF’s Adobe Rose The­ater scram­bles to avoid clo­sure

Venue launches fund drive to pay rent and hire staff

Albuquerque Journal - - BUSINESS - BY T.S. LAST JOUR­NAL STAFF WRITER

SANTA FE - It could be cur­tains for the Adobe Rose Theatre.

The Santa Fe per­for­mance space has launched a fund drive in an ef­fort to raise $100,000 by Dec. 31. Adobe Rose is telling pa­trons that it will be forced to close if the goal isn’t reached.

“We have to make a de­ci­sion to re­new our lease by the end of the month,” said Bruce McKenna. He and his wife Mau­reen have op­er­ated the the­ater for three years as part the grow­ing arts neigh­bor­hood — some­times called the Ru­fina Arts Dis­trict — near the Meow Wolf arts col­lec­tive.

Adobe Rose’s lease ex­pires Jan. 31. The McKen­nas have an op­tion to ex­tend the agree­ment an­other two years at a higher rent.

“We’re re­ally at a cross­roads,” Mau­reen said. She noted that the the­ater doesn’t just host its own pro­duc­tions but also a num­ber of the­ater com­pa­nies and high school thes­pian groups. “I’d re­ally hate to have to turn them away,” she said.

The McKen­nas, who say they put a lot of their own time and money into op­er­at­ing the the­ater, plan to use the money they raise to pay the rent and to hire a the­ater di­rec­tor and tech­ni­cal di­rec­tor.

“What we re­ally need to do at this point is add pro­fes­sional staff,” Mau­reen said. “Work­ing 12 to 15 hours a day six and seven days a week is just not sus­tain­able.”

If they fail to reach their goal, the McKen­nas say they could maybe move to an­other lo­ca­tion, as ris­ers, chairs and light­ing equip­ment are por­ta­ble. But that doesn’t solve the prob­lem of the un­ten­able work over­load. And they’d love to stay where they’re at. “It’s an ex­cit­ing place to be spaced, and will only get bet­ter and bet­ter,” Bruce said of a part of town that’s be­come a the­ater dis­trict of sorts, with the pres­ence of Teatro Paraguas, the Oa­sis per­for­mance space, Wise Fool and Meow Wolf.

The cou­ple has re­ceived $25,000 worth of pledges from 70 peo­ple in the first four days since they an­nounced their fund drive. They won’t col­lect on any pledges un­less they reach their goal of $100,000, they say.

Prospec­tive donors may pledge by vis­it­ing the Adobe Rose Theatre web­site, adoberosethe­atre.org, or by call­ing 505-629-8688.

ED­DIE MOORE/JOUR­NAL

Mau­reen Joyce McKenna, man­ag­ing di­rec­tor of the Adobe Rose Theatre, poses in the the­ater while it was un­der de­vel­op­ment in 2015.

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