TRUMP BUMP FOR TIMES?

Albuquerque Journal - - BUSINESS -

The New York Times Co. is adding large num­bers of dig­i­tal sub­scribers and grow­ing its dig­i­tal rev­enue. The Times added 265,000 dig­i­tal sub­scrip­tions in the last three months of the year, the most sig­nif­i­cant in­crease since Don­ald Trump was elected pres­i­dent. The pa­per has landed re­peated scoops on the Trump ad­min­is­tra­tion. Trump has a tem­pes­tu­ous re­la­tion­ship with the Times, sit­ting for in­ter­views with its re­porters and ex­ec­u­tives and soak­ing up its cov­er­age while fre­quently com­plain­ing about it. It has a new goal of 10 mil­lion sub­scrip­tions by 2025, up from 4.3 mil­lion to­day. Nearly 80 per­cent of those 2018 sub­scribers are dig­i­tal. Dig­i­tal ad rev­enue rose 23 per­cent, to $103.4 mil­lion, while print ad rev­enue fell 10 per­cent, to $88.3 mil­lion. The Times’ im­pres­sive per­for­mance is tak­ing place in a per­ilous me­dia era. Gains from dig­i­tal ad­ver­tis­ing have failed to off­set a short­fall from the print side, and news­room em­ploy­ment fell by nearly a quar­ter be­tween 2008 and 2017, ac­cord­ing to Pew Re­search.

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