TRUMP BUMP FOR TIMES?
The New York Times Co. is adding large numbers of digital subscribers and growing its digital revenue. The Times added 265,000 digital subscriptions in the last three months of the year, the most significant increase since Donald Trump was elected president. The paper has landed repeated scoops on the Trump administration. Trump has a tempestuous relationship with the Times, sitting for interviews with its reporters and executives and soaking up its coverage while frequently complaining about it. It has a new goal of 10 million subscriptions by 2025, up from 4.3 million today. Nearly 80 percent of those 2018 subscribers are digital. Digital ad revenue rose 23 percent, to $103.4 million, while print ad revenue fell 10 percent, to $88.3 million. The Times’ impressive performance is taking place in a perilous media era. Gains from digital advertising have failed to offset a shortfall from the print side, and newsroom employment fell by nearly a quarter between 2008 and 2017, according to Pew Research.