NUSENDA CREDIT UNION
To Nusenda Credit Union’s employees and leadership, “The Power of WE®” is more than a simple phrase – it is part of their DNA. With more than 500 employees, 20 branches, 205,000+ member-owners, and $2.3 billion in assets, it is one of the largest and most trusted not-for-profit financial institutions in New Mexico.
“We have all the services a big bank has to offer, but since we are member-owned, we offer added benefits including lower rates and fees. We don’t nickel and dime our members, and because we’re a not-for-profit, we pay earnings to our members instead of out-of-state bank shareholders,” said Nusenda’s Chief Retail and Performance Officer Michelle Dearholt. “Additionally, we see ourselves as a community partner and give back to the places we serve – we are owned by New Mexico members, all our decisions – underwriting, marketing, and card processing – are done right here at home.” From its branches in Taos, Santa Fe, Albuquerque, Los Lunas, and Socorro, and its stateof-the-art online and telephone services, Nusenda brings toplevel tools and expertise to help transform the financial lives of New Mexicans.
“We are extremely member-service focused – from top-level member service the moment they walk in the door, to keeping their money safe with the latest tools and technologies, everything we do is done with their best interest in mind,” Dearholt said. Nusenda is also leading the way in new, innovative ways to serve its members. Earlier this month, the credit union launched contactless Visa credit cards that allow members to enjoy a safer and simpler purchasing experience. Additionally, the credit union has also implemented interactive teller machines at various branches that provide a more personalized range of services, much more than a typical ATM.
“While members love our technology, it is our employees helping our members with advice and counseling that really makes the difference,” Dearholt said. “As a financial cooperative, we consciously work for the betterment and sustainability of our communities,” Dearholt added. “Our connection goes beyond simply providing a product or service – it is about caring for our employees, our members, and the places they call home. We are all truly in this together, and that’s why people turn to us for their financial needs.”