Aunt Jemima rebrands as Pearl Milling Co.

Aunt Jemima products will be gone from grocery shelves in June, and in their place will be bottles of syrup and boxes of pancake mix labeled Pearl Milling Company. The change comes one year after the company that makes them announced it was reckoning with the longtime mascot’s racist roots and rebranding.

The products will still bear a similar red label and font, but will no longer feature Aunt Jemima, a character originally based on the caricature of the enslaved “mammy” who raised her master’s white children.

PepsiCo, the owner of Aunt Jemima’s parent company Quaker Oats, worked with “consumers, employees, external cultural and subject-matter experts, and diverse agency partners to gather broad perspectives and ensure the new brand was developed with inclusivity in mind,” it said in a news release on Tuesday.

“It is the start of a new day,” reads the announcement on the website where the Aunt Jemima brand recounts its 131-year history. Pearl Milling Company was the name of the producer in St. Joseph, Mo., that began making Aunt Jemima products in the late 1800s.

The impending change was first announced in June, after the killing of George Floyd by police and the ensuing protests.

On Tuesday, PepsiCo also said Pearl Milling Company will detail a $1 million effort “to empower and uplift Black girls and women.”