All About Italy (USA) - - Editorial - Elisa Rodi

Dis­tinctly Ital­ian de­sign that ex­presses it­self through sim­plic­ity, a sense for pro­por­tion and the qual­ity of its sur­faces, and that is ca­pa­ble of em­brac­ing the driv­ers and putting them in the cen­ter of the scene: the All-new Alfa Romeo Gi­u­lia has ar­rived. And his­tory re­peats it­self.

Some­times they re­turn. And some­times, when they do, they are bet­ter than be­fore, be­cause they com­bine his­tory and the ex­pe­ri­ence of the past with the avant-garde of the fu­ture. This is also the story of the Alfa Romeo of the 1960s, which re­turns to­day on the car mar­ket with an en­tirely new el­e­gance that still man­ages to pre­serve the val­ues that made it inimitable and pro­moted it as an in­con­testable sym­bol of that roar­ing decade.


The story of the Alfa Romeo Gi­u­lia spans 15 of the most sig­nif­i­cant years for Ital­ian in­dus­try and cus­toms, as it be­came one of the big­gest sell­ers of the his­toric Mi­lanese brand in the 1960s and 70s. Fa­mous for its sporti­ness and for the im­pres­sive speed that its 1600-cc en­gine could at­tain, the Gi­u­lia also be­came renowned in the col­lec­tive imag­i­na­tion for hav­ing been the pro­tag­o­nist in many cel­e­brated films. Cre­ated to in­herit and en­hance the class and story of the Gi­uli­etta, the Alfa Romeo Gi­u­lia adapted the ba­sic me­chan­i­cal struc­ture of the for­mer and added a new body that thanks to its trun­cated rear and hol­low lat­eral pro­files pro­vided for a more fluid aero­dy­namic pro­file, so sat­is­fy­ing that it al­lowed the com­pany to bap­tize it “the car de­signed by the wind.” Met with the mix­ture of cu­rios­ity and hes­i­ta­tion that typ­i­cally greets any new ob­ject promis­ing in­no­va­tion, the Gi­u­lia coun­tered ev­ery per­plex­ity as soon as it hit the mar­ket: its sales fig­ures and en­thu­si­as­tic ap­pre­ci­a­tion gave rea­son to the brand. The im­me­di­ately in­tense sales showed that the new jewel in the Alfa Romeo crown was al­most cer­tainly go­ing to be­come an im­por­tant model in au­to­mo­bile his­tory. And cer­tain im­pres­sions, in fact, proved to be real. The ex­cel­lence of the sedan nat­u­rally at­tracted or­ders. The new­born Alfa Romeo Gi­u­lia was much ap­pre­ci­ated for its ex­te­rior de­sign, with its dou­ble front head­lights and its air of mod­ern sporti­ness, as well as for the fin­ishes in its roomy and lu­mi­nous in­te­rior, the dis­po­si­tion of its con­trols, and the easy read­abil­ity of its in­stru­men­ta­tion panel.

For Alfa Romeo the Gi­u­lia is the tes­ti­mony of the pas­sage of the car­maker from an al­most ar­ti­sanal fac­tory to an in­dus­trial scale of man­u­fac­ture, in the for­tu­nate con­text of the eco­nomic boom still on the up­swing at the be­gin­ning of the 60s. It was the be­gin­ning of an il­lus­tri­ous ca­reer, well be­yond the sales ex­pec­ta­tions fore­seen at the be­gin­ning: if at the start the com­pany hoped to dou­ble the num­bers ob­tained by the Gi­uli­etta dur­ing the 50s, by the end the num­ber was in fact tripled. With its im­pec­ca­ble char­ac­ter­is­tics, the Gi­u­lia be­came the mis­tress of Euro­pean rac­ing cir­cuits for al­most a decade. In 1962, the Gi­u­lia GT Su­per was in­tro­duced es­pe­cially for com­pe­ti­tion. It was a lighter car, with its hood and doors in alu­minum, and its rear win­dows in plex­i­glass; on the in­side, every­thing that added un­nec­es­sary weight was re­moved. Light and with a lot of power, this Gi­u­lia can be rec­og­nized by the pres­ence of the four-leaf clover, the rac­ing sym­bol of the brand, on its sides. The slo­gan of im­pact, once again, sums up the story: “Gi­u­lia, the sedan that wins races.” It’s the story of a leg­end that had a ma­jor im­pact on the au­to­mo­bile panorama of the 60s and on which the sun has not yet set. Great sto­ries, as a mat­ter of fact, don’t nec­es­sar­ily have an end, but re­turn with a new chap­ter. Alfa Romeo Gi­u­lia has re­turned, and in grand style.


We were speak­ing of re­turn­ing. But Alfa Romeo has two good rea­sons for cel­e­brat­ing the idea of re­turn­ing: the first is pre­cisely be­cause of the re­born Gi­u­lia, of course, and the sec­ond is the re-launch of the brand in the United States af­ter twenty years of ab­sence. And there is prob­a­bly not a bet­ter way to re-en­ter the mar­ket than with a quintessen­tially Ital­ian ob­ject of pride that Amer­ica has got­ten to love and has not for­got­ten. There are many new things, but the 106 years of the brand and the Ital­ian pro­duc­tion of the car re­main in­tact. The first model to re­turn to the Amer­i­can stage was the Mo­dena, Italy hand-crafted 4C Coupe and 4C Spi­der, but now it’s the time for the rest of the Alfa Romeo range. The ini­tial

Gi­u­lia lineup for the US is com­prised of two gas-pow­ered en­gines, the all-alu­minum 2.0L Direct In­ject I4 Turbo 280 hp en­gine, on Gi­u­lia and Gi­u­lia Ti, and the Quadri­foglio’s al­la­lu­minum 2.9L Twin-turbo V6 505 hp en­gine, Alfa Romeo’s most pow­er­ful pro­duc­tion en­gine ever. Q4 all-wheel drive (AWD) is avail­able on ei­ther the Gi­u­lia or Gi­u­lia Ti. The en­try-level Gi­u­lia for the United States pro­vides a de­ci­sively rich out­fit­ting that in­cludes, among other things, DNA drive mode se­lec­tor, gen­uine leather in­te­ri­ors, Bi-xenon pro­jec­tor head­lamps with sig­na­ture LED Day­time Run­ning Lights, a racein­spired steer­ing wheel with push but­ton start and a 6.5” widescreen dis­play. The Gi­u­lia Ti adds ac­ces­sories in­clud­ing 18” or 19” alu­minum wheels, gen­uine wood ac­cents, heated seats and steer­ing wheel, and an 8.8” widescreen dis­play. The op­tional Sport pack­age on Gi­u­lia Ti also pro­vides a dif­fer­ent, more ag­gres­sive front and rear fas­cia in­spired

by the Quadri­foglio, 19” sig­na­ture Alfa Romeo 5-hole wheels, sport leather seats with twelve-way elec­tronic reg­u­la­tion, alu­minum steer­ing col­umn-mounted pad­dle shifters, in­te­rior trim ac­cents in alu­minum and glossy painted col­ored brake calipers. Amer­i­can con­nois­seurs and crit­ics have much ap­pre­ci­ated the inimitable Made in Italy style that this model fully rep­re­sents, the way it han­dles on the road, and the power of its en­gine. The Alfa Romeo Gi­u­lia is a sports car in the truest sense of the phrase, des­tined for those who love to drive with­out hav­ing to com­pro­mise.


It’s born of a per­fect bal­ance be­tween her­itage, speed and beauty: the new Gi­u­lia takes its place among the high­est ex­pres­sions of Ital­ian style in the au­to­mo­bile field, with per­fect pro­por­tions for a dy­namic form, and rounded an­gles and en­velop­ing struts that give the car dash, cre­at­ing an el­e­gant and un­mis­tak­able pro­file. In par­tic­u­lar, the pro­por­tions are based on the tech­ni­cal ar­chi­tec­ture of the en­tire car. For Alfa Romeo, the ref­er­ence points are the weight distri­bu­tion and the rear-wheel drive: to bet­ter bal­ance the mass, the en­gine and me­chan­ics are placed be­tween the two axes. This gives rise to the choice to de­sign the Gi­u­lia with sig­nif­i­cantly re­duced pro­tu­ber­ances, a long hood and long front fend­ers, a cabin set slightly back, “lean­ing” on the trac­tion wheels, and mus­cu­lar rear fend­ers that clearly sig­nal where the power is dis­charged to the ground. All of this is trans­lated in an ex­tremely gen­er­ous length—the long­est of the cat­e­gory—con­tained in a car­riage that is among the most com­pact. The sec­ond as­pect of Ital­ian style is the “sim­plic­ity” that hides one of the most com­plex cre­ative pro­cesses in the in­dus­try: de­sign­ing a car. De­sign takes upon it­self to hide the com­plex work­ings of the car un­der­neath sim­ple and nat­u­ral lines that show­case the el­e­gance of the form and the re­fined Made in Italy taste.

Built to put the driver at its cen­ter, the Alfa Romeo Gi­u­lia of­fers thrilling emo­tions

The new Gi­u­lia boasts a strong iden­tity com­posed of a few strokes: a carved line on the sides that marks the doors and em­braces the han­dles, and, nat­u­rally, the leg­endary frontal grille, one of the most fa­mous and well-rec­og­nized sig­na­tures in the au­to­mo­bile world. Fi­nally, its Ital­ian style is char­ac­ter­ized by the qual­ity of the sur­faces that cre­ate rich and har­mo­nious re­flec­tions with the play of its vol­umes. The fi­nal re­sult on the new Gi­u­lia is a finely sculpted form that evokes a large fe­line cap­tured in the act of spring­ing on its prey. The same in­spi­ra­tion is found in the in­te­rior, which is clean and essen­tial and cen­tered around the driver, as demon­strated by the group­ing of all of the con­trols on the steer­ing wheel, de­signed small and direct in or­der to adapt it­self to all driv­ing styles. Not only. The driver’s seat is “cut” like a haute-cou­ture fab­ric, with the tun­nel on a di­ag­o­nal, the bridge slightly un­du­lat­ing, and the in­stru­ments ori­ented to­ward the driver; and is “sewn” like a fine suit, with ar­ti­sanal care and pre­cious ma­te­ri­als cho­sen for their tac­tile and visual plea­sure and as­sem­bled in

The su­per-sporty sedan is about to be­come one of the stars of the au­to­mo­bile world

such a way as to make you feel the hand of the ar­ti­san. Fi­nally, the new Gi­u­lia boasts op­ti­mal weight distri­bu­tion, re­fined sus­pen­sion and the most direct steer­ing in the cat­e­gory. In ad­di­tion, in or­der to achieve the best weight/power rap­port, the Alfa Romeo Gi­u­lia com­bines the ex­tra­or­di­nary per­for­mance of its en­gines with the wide use of ul­tra-light ma­te­ri­als such as car­bon fiber and alu­minum. Faith­ful to the Alfa Romeo tra­di­tion, the new Gi­u­lia of­fers unique tech­ni­cal so­lu­tions that make it the ref­er­ence point for its sec­tor. Among the most so­phis­ti­cated contents can be noted the In­te­grated Brake Sys­tem (IBS), which sig­nif­i­cantly re­duces the brak­ing dis­tance, and the ac­tive sus­pen­sion for ex­cep­tional com­fort. It is a quintessen­tially Ital­ian and spir­ited Gi­u­lia, but con­ceived also for Amer­i­cans, who have justly ap­plauded the re­turn of the car.

So, wel­come back, Gi­u­lia!


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