THE IMPORTANCE OF BEING GIULIA
Distinctly Italian design that expresses itself through simplicity, a sense for proportion and the quality of its surfaces, and that is capable of embracing the drivers and putting them in the center of the scene: the All-new Alfa Romeo Giulia has arrived. And history repeats itself.
Sometimes they return. And sometimes, when they do, they are better than before, because they combine history and the experience of the past with the avant-garde of the future. This is also the story of the Alfa Romeo of the 1960s, which returns today on the car market with an entirely new elegance that still manages to preserve the values that made it inimitable and promoted it as an incontestable symbol of that roaring decade.
AN ICON IS BORN
The story of the Alfa Romeo Giulia spans 15 of the most significant years for Italian industry and customs, as it became one of the biggest sellers of the historic Milanese brand in the 1960s and 70s. Famous for its sportiness and for the impressive speed that its 1600-cc engine could attain, the Giulia also became renowned in the collective imagination for having been the protagonist in many celebrated films. Created to inherit and enhance the class and story of the Giulietta, the Alfa Romeo Giulia adapted the basic mechanical structure of the former and added a new body that thanks to its truncated rear and hollow lateral profiles provided for a more fluid aerodynamic profile, so satisfying that it allowed the company to baptize it “the car designed by the wind.” Met with the mixture of curiosity and hesitation that typically greets any new object promising innovation, the Giulia countered every perplexity as soon as it hit the market: its sales figures and enthusiastic appreciation gave reason to the brand. The immediately intense sales showed that the new jewel in the Alfa Romeo crown was almost certainly going to become an important model in automobile history. And certain impressions, in fact, proved to be real. The excellence of the sedan naturally attracted orders. The newborn Alfa Romeo Giulia was much appreciated for its exterior design, with its double front headlights and its air of modern sportiness, as well as for the finishes in its roomy and luminous interior, the disposition of its controls, and the easy readability of its instrumentation panel.
For Alfa Romeo the Giulia is the testimony of the passage of the carmaker from an almost artisanal factory to an industrial scale of manufacture, in the fortunate context of the economic boom still on the upswing at the beginning of the 60s. It was the beginning of an illustrious career, well beyond the sales expectations foreseen at the beginning: if at the start the company hoped to double the numbers obtained by the Giulietta during the 50s, by the end the number was in fact tripled. With its impeccable characteristics, the Giulia became the mistress of European racing circuits for almost a decade. In 1962, the Giulia GT Super was introduced especially for competition. It was a lighter car, with its hood and doors in aluminum, and its rear windows in plexiglass; on the inside, everything that added unnecessary weight was removed. Light and with a lot of power, this Giulia can be recognized by the presence of the four-leaf clover, the racing symbol of the brand, on its sides. The slogan of impact, once again, sums up the story: “Giulia, the sedan that wins races.” It’s the story of a legend that had a major impact on the automobile panorama of the 60s and on which the sun has not yet set. Great stories, as a matter of fact, don’t necessarily have an end, but return with a new chapter. Alfa Romeo Giulia has returned, and in grand style.
RETURNING WITHOUT CONTRADICTION
We were speaking of returning. But Alfa Romeo has two good reasons for celebrating the idea of returning: the first is precisely because of the reborn Giulia, of course, and the second is the re-launch of the brand in the United States after twenty years of absence. And there is probably not a better way to re-enter the market than with a quintessentially Italian object of pride that America has gotten to love and has not forgotten. There are many new things, but the 106 years of the brand and the Italian production of the car remain intact. The first model to return to the American stage was the Modena, Italy hand-crafted 4C Coupe and 4C Spider, but now it’s the time for the rest of the Alfa Romeo range. The initial
Giulia lineup for the US is comprised of two gas-powered engines, the all-aluminum 2.0L Direct Inject I4 Turbo 280 hp engine, on Giulia and Giulia Ti, and the Quadrifoglio’s allaluminum 2.9L Twin-turbo V6 505 hp engine, Alfa Romeo’s most powerful production engine ever. Q4 all-wheel drive (AWD) is available on either the Giulia or Giulia Ti. The entry-level Giulia for the United States provides a decisively rich outfitting that includes, among other things, DNA drive mode selector, genuine leather interiors, Bi-xenon projector headlamps with signature LED Daytime Running Lights, a raceinspired steering wheel with push button start and a 6.5” widescreen display. The Giulia Ti adds accessories including 18” or 19” aluminum wheels, genuine wood accents, heated seats and steering wheel, and an 8.8” widescreen display. The optional Sport package on Giulia Ti also provides a different, more aggressive front and rear fascia inspired
by the Quadrifoglio, 19” signature Alfa Romeo 5-hole wheels, sport leather seats with twelve-way electronic regulation, aluminum steering column-mounted paddle shifters, interior trim accents in aluminum and glossy painted colored brake calipers. American connoisseurs and critics have much appreciated the inimitable Made in Italy style that this model fully represents, the way it handles on the road, and the power of its engine. The Alfa Romeo Giulia is a sports car in the truest sense of the phrase, destined for those who love to drive without having to compromise.
LINES AND LEAPS: A PANTHER READY TO POUNCE
It’s born of a perfect balance between heritage, speed and beauty: the new Giulia takes its place among the highest expressions of Italian style in the automobile field, with perfect proportions for a dynamic form, and rounded angles and enveloping struts that give the car dash, creating an elegant and unmistakable profile. In particular, the proportions are based on the technical architecture of the entire car. For Alfa Romeo, the reference points are the weight distribution and the rear-wheel drive: to better balance the mass, the engine and mechanics are placed between the two axes. This gives rise to the choice to design the Giulia with significantly reduced protuberances, a long hood and long front fenders, a cabin set slightly back, “leaning” on the traction wheels, and muscular rear fenders that clearly signal where the power is discharged to the ground. All of this is translated in an extremely generous length—the longest of the category—contained in a carriage that is among the most compact. The second aspect of Italian style is the “simplicity” that hides one of the most complex creative processes in the industry: designing a car. Design takes upon itself to hide the complex workings of the car underneath simple and natural lines that showcase the elegance of the form and the refined Made in Italy taste.
Built to put the driver at its center, the Alfa Romeo Giulia offers thrilling emotions
The new Giulia boasts a strong identity composed of a few strokes: a carved line on the sides that marks the doors and embraces the handles, and, naturally, the legendary frontal grille, one of the most famous and well-recognized signatures in the automobile world. Finally, its Italian style is characterized by the quality of the surfaces that create rich and harmonious reflections with the play of its volumes. The final result on the new Giulia is a finely sculpted form that evokes a large feline captured in the act of springing on its prey. The same inspiration is found in the interior, which is clean and essential and centered around the driver, as demonstrated by the grouping of all of the controls on the steering wheel, designed small and direct in order to adapt itself to all driving styles. Not only. The driver’s seat is “cut” like a haute-couture fabric, with the tunnel on a diagonal, the bridge slightly undulating, and the instruments oriented toward the driver; and is “sewn” like a fine suit, with artisanal care and precious materials chosen for their tactile and visual pleasure and assembled in
The super-sporty sedan is about to become one of the stars of the automobile world
such a way as to make you feel the hand of the artisan. Finally, the new Giulia boasts optimal weight distribution, refined suspension and the most direct steering in the category. In addition, in order to achieve the best weight/power rapport, the Alfa Romeo Giulia combines the extraordinary performance of its engines with the wide use of ultra-light materials such as carbon fiber and aluminum. Faithful to the Alfa Romeo tradition, the new Giulia offers unique technical solutions that make it the reference point for its sector. Among the most sophisticated contents can be noted the Integrated Brake System (IBS), which significantly reduces the braking distance, and the active suspension for exceptional comfort. It is a quintessentially Italian and spirited Giulia, but conceived also for Americans, who have justly applauded the return of the car.
So, welcome back, Giulia!