All About Italy (USA) - - Editorial - Elisa Rodi

Well-ap­pointed vil­las, per­fect in ev­ery de­tail, in which to pass a va­ca­tion free of bur­dens. Gior­gio Cinque has cho­sen to pro­vide this as a pro­fes­sion in his na­tive Sardegna: of­fer­ing his guests en­chant­ing places in which to spend the per­fect sum­mer.

Ah, to en­joy a va­ca­tion like this! When Gior­gio Cinque, an en­tre­pre­neur with a for­ma­tion as an ar­chi­tect, came up with his idea of work in Sardegna, this prin­ci­ple was his in­spi­ra­tion. Tech­ni­cally, he acts as a prop­erty man­ager, but in prac­tice, he is able to of­fer his clients per­fect lodg­ings that ful­fill ev­ery re­quested need for pass­ing a va­ca­tion wor­thy of the name. Gior­gio de­fines him­self as a pas­sion­ate con­nois­seur of de­sign and beau­ti­ful things, and he raised this pas­sion to the level of pro­fes­sion when he be­came the owner of a fam­ily home in Sardegna, and won­der­ing whether he should ren­o­vate it or sell it, de­cided to in­vest and cre­ate a func­tional house in Sar­dinian/mediter­ranean style but with in­cur­sions of de­signer ob­jects and max­i­mum at­ten­tion to de­tail. Not too ac­cus­tomed to spend­ing his sum­mer va­ca­tion on a crowded Sardegna, he took the op­por­tu­nity to rent out the prop­erty in the pe­riod when every­one wanted to take time off to va­ca­tion on the is­land. Af­ter an ini­tial suc­cess, some friends asked him to do the same with their houses, and in this way he cre­ated a job for him­self. Ob­ses­sive care and good taste make him look af­ter all of the homes con­fided by the own­ers as if they were his own, ded­i­cat­ing a great deal of at­ten­tion to de­tails— never un­der­rated or over­looked—but also to func­tion­al­ity and prac­ti­cal­ity. In or­der to bet­ter sat­isfy the nor­mal life­style of his guests (mostly for­eign­ers) and guar­an­tee a mem­o­rable stay, he ar­ranges to or­ga­nize all of the typ­i­cal ser­vices of a five-star ho­tel: trans­fers to and from the air­port, car rental, boat rentals, fish­ing char­ters, and hair stylists, mas­sages and spa treat­ments at home, as well as yoga in­struc­tors or per­sonal train­ers.

His com­pany prefers to call it­self a “bou­tique” for the in­di­vid­ual at­ten­tion it of­fers, the per­son­al­ized ser­vice that it guar­an­tees, and the iden­tity of the places he looks af­ter.

How does one pass from sim­ply own­ing a home to be­com­ing a prop­erty man­ager ca­pa­ble of sat­is­fy­ing the needs of the most de­mand­ing trav­eler?

Ev­ery time I take a trip, es­pe­cially a plea­sure trip, or even when I sim­ply go to the restau­rant, I al­ways find my­self ob­serv­ing ev­ery last de­tail of the struc­ture in which I find my­self, with­out

Gior­gio Cinque

even be­ing aware of it. I love fo­cus­ing on the ar­chi­tec­tural de­tails, the in­te­rior de­sign and the or­ga­ni­za­tion of the com­mu­nal spa­ces as well as, nat­u­rally, the ser­vice. Un­for­tu­nately, it of­ten hap­pens that even the most lux­u­ri­ous struc­tures over­look these de­tails: ap­par­ently in­signif­i­cant, but which when taken to­gether can form a sort of neg­a­tive sen­sa­tion. Ex­pe­ri­ence ac­cu­mu­lated in the man­ag­ing of my house and es­pe­cially the pos­i­tive feed­back of friends and guests have made me un­der­stand that the model ap­plied to my habi­ta­tion could be­come a win­ning strat­egy and a model to ap­ply also to the prop­er­ties I ad­min­is­ter.

You have de­fined your ac­tiv­ity as a bou­tique: what type of ser­vices do you of­fer to trans­form the va­ca­tion into a 360° ex­pe­ri­ence?

The time avail­able for va­ca­tion is un­for­tu­nately quite lim­ited and in that brief pe­riod one wants to do a myr­iad of things. So it is a shame, and a waste, to have to spend even a min­i­mum of time re­search­ing and choos­ing what is best. We have al­ready done the re­search into what is best, start­ing with an in-house concierge ser­vice wor­thy of a 5-star ho­tel, a ser­vice at the dis­po­si­tion of each of the prop­er­ties we man­age. It starts with ap­par­ently ba­nal ser­vices, such as car rental or daily house­keep­ing ser­vices, and ex­tends to more recher­ché ser­vices such as an in-house chef. We or­ga­nize din­ners in the vil­las with stan­dards wor­thy of a multi-starred restau­rant. But we don’t stop here. The yoga lessons at dawn on the beach of in the pri­vate gar­den are highly ap­pre­ci­ated.

The clients who choose your homes are 90% for­eign­ers. What do they seek in this par­tic­u­lar mode of wel­come?

Abroad every­thing seems a bit more dif­fi­cult—in par­tic­u­lar, when one trav­els with a large fam­ily or with small chil­dren. It is there­fore price­less to find, among the kalei­do­scopic panorama of va­ca­tion rentals, a fig­ure who knows how to be of help from the out­set, start­ing with the first re­quest sent via e-mail. I find it ex­ceed­ingly grat­i­fy­ing to be able to gen­er­ate in the clients who choose to pass their va­ca­tions in the homes we man­age the price­less sen­sa­tion of feel­ing good, of feel­ing at home. Mak­ing the va­ca­tion as close as pos­si­ble to what they imag­ined from the mo­ment they re­served gives me an in­com­pa­ra­ble feel­ing.

Your ac­tiv­ity suc­ceeds in giv­ing a soul to pres­ti­gious man­sions not fully taken ad­van­tage of in their po­ten­tial. What ad­van­tages does your busi­ness model pro­duce? And what pos­i­tive ef­fects has it had on the villa own­ers?

The most im­me­di­ate ad­van­tage is be­ing able to have the villa oc­cu­pied for a longer time than the canon­i­cal months of July and Au­gust. And this is by no means a small el­e­ment for the owner. Also, one should not ig­nore the fact that the prop­er­ties we man­age are above all con­tin­u­ously con­trolled and main­tained in a per­fect state of ef­fi­ciency. Our ac­tiv­ity can be de­fined as a ver­i­ta­ble “cap­i­tal management.” In ad­di­tion to the im­me­di­ate ad­van­tages ob­tained from a greater oc­cu­pa­tion of the vil­las there is an­other, greater ad­van­tage: the cor­rect management of the build­ing adds to its value, and in case of any sale it will be worth much more.

The of­fer of your vil­las is pro­gres­sively grow­ing. What’s new, es­pe­cially in view of the sum­mer?

Each year new own­ers put their trust in us, giv­ing us the management of their splen­did prop­er­ties, and this is very grat­i­fy­ing, but not enough. The guest must al­ways feel at the cen­ter of our projects; guar­an­tee­ing a high stan­dard of qual­ity is the ob­jec­tive we aim for, through a care­ful se­lec­tion of the struc­tures we present and fur­nish­ing an ever-present ser­vice. Even if the great ma­jor­ity of guests don’t need par­tic­u­lar as­sis­tance dur­ing their stay, we are al­ways present and avail­able to re­spond to any and all re­quests. We are al­ways avail­able by tele­phone and e-mail 7days a week around the clock, and there­fore we can furnish a valid sup­port. The guests who choose our or­ga­ni­za­tion know that they can count on us, that we take charge of their re­quests and work hard to re­solve them in the best pos­si­ble way, leav­ing them free to en­joy their va­ca­tion.

What is your re­la­tion­ship with Sardegna, es­pe­cially with rap­port to the dy­nam­ics of wel­come dur­ing the tourist sea­son?

Sardegna is my home; I have fre­quented it with great as­siduity since I was a child. Work­ing there can seem dif­fi­cult. In re­al­ity, thanks to valid col­lab­o­ra­tors and lo­cal sup­pli­ers who have al­ways sup­ported me, I can trans­form a good part of our guests’ dreams into re­al­ity—even when the sea­son is in full gal­lop.

Have you ever taken into con­sid­er­a­tion the idea of ex­tend­ing your ac­tiv­ity be­yond Sardegna?

Italy is a marvelous coun­try, each corner mer­its be­ing vis­ited and seen. In par­tic­u­lar, how­ever, I am linked to Lake Como. Who knows? Maybe sooner or later. . .

What is “home” for you?

Spaghetti alla bot­targa and a good Ver­mentino di Gal­lura. www.g5homes.com

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