OUR HISTORY OF VALUE
When this magazine was founded, exactly two decades ago, Italian fashion, design and food were flourishing sectors in the world market. Nevertheless there was a certain lack of awareness of the fact that, with the extraordinary know- how they represented they could have become the driving force behind the entire economy. of the country in the not too distant future. The entrepreneurial talent of Italian business was already clear to see, but it was still partially unexpressed, as a precious heritage the purpose and vocation of which was to be more widely shared. Hence the idea of creating a unique periodical that would be based on a consolidated experience in creating synergies between the most prestigious Italian companies and in addressing a target of readers who are particulalry sensitive to excellence in the fields of culture tourism, entrepreneurship, food and wine, all of which make Italy so exceptional in the international panorama. This periodical would thus guide the reader on the understanding of new consumer trends and it would express a new emerging need, that of standing out from the mass due to the purchase of unique products. We realized that Italian manufacturing companies could and should fit into the dynamics of the world markets by exploiting thier natural strong points of the high quality of their products and their careful attention towards their clients and customers. In this way they could finaly give new life to the brand "Made in Italy" seen as being synonymous with excellence, craftsmanship and refined products. Already at this early stage the United States proved that it was sensitive to the style that has always characterized Italy and that is why we released our first edition in 1997
in this country. Over time Germany also proved to be a careful observer of Italy and its economy and so we started to publish a German edition of the magazine in 2013.
So, first of all in the United States and then in Germany, All about Italy set out on a mission that was anything but simple to tell the stories of Italian excellence and innovation, and to capture in the pages of a magazine the essence of a dynamic and constantly changing contemporary situation. This was a mission that would also be expressed via the use of innovations in the field of technology and communication. For this reason - and to satisfy the growing interest from German readers - the digital version of the magazine has recently been included in the list of digital eJournals on board Lifthansa and Air Dolomiti flights. Choosing Italy every\ day and bringing it to the rest of the world by promoting its manufacturing and entrepreneurial excellence: this has always been and will remain our great objective.
Co-editor & Vice President Paolo Del Panta
Editor in Chief Franco Del Panta