“Wel­come home”

Fabio Granato and Vit­to­rio As­saf tell us about the Serafina Beach Ho­tel: the warmth of home and Caribbean en­ergy.

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Serafina Beach Ho­tel is an ex­ten­sion of the Serafina brand: af­ter years in the cater­ing busi­ness, is the hos­pi­tal­ity sec­tor the new­est brand evo­lu­tion?

Fabio and Vit­to­rio: It is def­i­nitely the di­rec­tion we are head­ing to­wards. Mak­ing guests feel at home has al­ways been our win­ning idea.

How will you ap­ply it to the new ho­tel?

Fabio: The new ho­tel will be fun, ca­sual and wel­com­ing, a place where you can re­lax without feel­ing in­tim­i­dated by a fussy or cold decor. Vit­to­rio: all our rooms have a fash­ion­able and “fun” touch and this ho­tel is no ex­cep­tion, as Fabio says we want visi­tors to feel at home im­me­di­ately, but en­er­gized and ready for new ad­ven­tures, af­ter all Serafina’s motto is “Wel­come Home”.

Serafina Beach Ho­tel will be built in the San Juan district of Puerto Rico. What brings you to this lo­ca­tion?

Fabio: The sea, the sun, the beauty of the is­land and the warmth of the peo­ple. Puerto

Rico is a beau­ti­ful is­land eas­ily ac­ces­si­ble from many places in the world, brim­ming with char­ac­ter and tra­di­tion. We had al­ready started to put down roots on is­land when we opened a Serafina Restau­rant, so when the op­por­tu­nity pre­sented it­self to build a ho­tel, jumped at the idea. We feel at home on this is­land and the warmth of the Serafina brand fits per­fectly with the Caribbean cul­ture and at­mos­phere.

Vit­to­rio: Def­i­nitely, the sun and the in­hab­i­tants of the is­land, their taste of good food and nightlife — in Puerto Rico the love for a good party is in­stilled since child­hood. This is why this is­land is ef­fort­lessly fun and friendly, like Serafina.

How is the Serafina Beach Ho­tel ex­pe­ri­ence dif­fer­ent and unique?

Fabio: Serafina Beach Ho­tel re­flects the en­ergy, the de­sire and the fes­tive feel­ing of the Caribbean, the long­ing to live sim­ple. Warm and wel­com­ing has al­ways been one of the foun­da­tions of the Serafina brand. Vit­to­rio: When you en­ter this ho­tel you feel im­me­di­ately en­er­gized and free. The view of the ocean and blue horizon from all the rooms leaves a last­ing im­pres­sion.

Af­ter Puerto Rico, will other des­ti­na­tions get a taste of Serafina hos­pi­tal­ity?

Fabio: This is a dream for the fu­ture and without dreams, there is no progress; I can­not say where and when, but it will hap­pen.

Vit­to­rio: Right! Without dreams you are go­ing nowhere. And the part­ner­ship be­tween Fabio and I has al­ways been mo­ti­vated by the abil­ity to dream big...

This is a dream for the fu­ture and without dreams, there is no progress; I can­not say where and when, but it will hap­pen.

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