All About Italy (USA) - - Contents -

Rocco Forte Ho­tel Group cel­e­brates the re­open­ing of one of its flag­ship fa­cil­i­ties, Ho­tel Savoy: one of the his­toric venues of pres­tige hos­pi­tal­ity re­turns to shine.

In­spired by the Ital­ian Re­nais­sance, a creative force flows through the Savoy Ho­tel’s rooms and halls. Lo­cated in the au­then­tic heart Florence, it is the pride of the Rocco Forte Ho­tels brand. The pres­ti­gious lo­ca­tion, founded 125 years ago, was of­fi­cially and hon­orif­i­cally re­named April 13th and has un­der­gone metic­u­lous restora­tion and ren­o­va­tion to am­plify the build­ing’s qual­ity, of­fer­ing guests a one-of-a-kind, unique and ex­clu­sive ex­pe­ri­ence. Project de­sign leader Olga Polizzi de­ci­sively set out to fully exploit the Savoy Ho­tel’s im­mor­tal ele­gance, start­ing from the Re­nais­sance mo­tifs, rein­ter­preted by skilled crafts­men with an eye for con­tem­po­rary taste. An aes­thetic and cul­tural con­ti­nu­ity for the whole ren­o­va­tion was tied to­gether through the pur­pose­ful col­lab­o­ra­tion with world-fa­mous Floren­tine fash­ion house Emilio Pucci.

Brand Im­age Di­rec­tor and daugh­ter of the founder Emilio, Lau­do­mia Pucci worked closely with Olga Polizzi to cre­ate a truly for­mi­da­ble new en­vi­ron­ment. Lau­do­mia is also a for­mer ho­tel spokesper­son for the “Rocco Forte City In­sid­ers” pro­gram.a bright pink and turquoise blue scarf pay­ing homage to the Savoy and its priv­i­leged po­si­tion on Florence’s Pi­azza della Repub­blica, was de­signed in clas­sic Pucci style by Lau­do­mia for the oc­ca­sion, printed with an im­age of Brunellesc­hi’s Cathe­dral.

There is a con­tin­u­ous Pucci style through­out the main hall where printed cush­ions and fur­nish­ings re­peat a har­mo­nious fu­sion of Re­nais­sance mo­tifs com­bined with a pop art spirit. The mod­ern and so­phis­ti­cated ap­pear­ance of the ho­tel lobby is made even more de­light­ful by a hand-tufted car­pet with Emilio Pucci’s iconic “Lam­borgh­ini” print in shades of pink, gray, white and black.

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