BREATHE THE NEW ITALIAN RENAISSANCE AT THE SAVOY HOTEL

Rocco Forte Hotel Group celebrates the reopening of one of its flagship facilities, Hotel Savoy: one of the historic venues of prestige hospitality returns to shine.

Inspired by the Italian Renaissance, a creative force flows through the Savoy Hotel’s rooms and halls. Located in the authentic heart Florence, it is the pride of the Rocco Forte Hotels brand. The prestigious location, founded 125 years ago, was officially and honorifically renamed April 13th and has undergone meticulous restoration and renovation to amplify the building’s quality, offering guests a one-of-a-kind, unique and exclusive experience. Project design leader Olga Polizzi decisively set out to fully exploit the Savoy Hotel’s immortal elegance, starting from the Renaissance motifs, reinterpreted by skilled craftsmen with an eye for contemporary taste. An aesthetic and cultural continuity for the whole renovation was tied together through the purposeful collaboration with world-famous Florentine fashion house Emilio Pucci.

Brand Image Director and daughter of the founder Emilio, Laudomia Pucci worked closely with Olga Polizzi to create a truly formidable new environment. Laudomia is also a former hotel spokesperson for the “Rocco Forte City Insiders” program.a bright pink and turquoise blue scarf paying homage to the Savoy and its privileged position on Florence’s Piazza della Repubblica, was designed in classic Pucci style by Laudomia for the occasion, printed with an image of Brunelleschi’s Cathedral.

There is a continuous Pucci style throughout the main hall where printed cushions and furnishings repeat a harmonious fusion of Renaissance motifs combined with a pop art spirit. The modern and sophisticated appearance of the hotel lobby is made even more delightful by a hand-tufted carpet with Emilio Pucci’s iconic “Lamborghini” print in shades of pink, gray, white and black.