The Guccification of Florence

All About Italy (USA) - - Fashion Empire -

The re­nais­sance of Gucci un­der the creative di­rec­tion of Alessandro Michele is hit­ting new heights as sales at the lux­ury fash­ion brand soar. A per­fect time, then, for the mai­son to open the much-an­tic­i­pated Gucci Gar­den in­side the his­toric Palazzo della Mer­canzia in Florence, very close to the Uf­fizi Gallery.

Michele’s in­flu­ence is ev­i­dent in this mul­ti­fac­eted space that hosts the green-walled Gucci Os­te­ria res­tau­rant with a menu mas­ter­minded by Mas­simo Bot­tura, owner of the three­miche­lin-starred Os­te­ria Frances­cana in Mo­dena; the Gucci Gar­den Gal­le­ria ex­hi­bi­tion area cu­rated by the critic Maria Luisa Frisa; and a bou­tique filled with unique and beau­ti­ful items.

Bot­tura has pulled to­gether a menu cel­e­brat­ing pasta – nat­u­rally – with the ad­di­tion of dishes in­flu­enced by his world trav­els. Ex­am­ples in­clude mush­room risotto, Parmi­giano Reg­giano tortellini, Peru­vian-in­spired tostadas and pork belly buns. Talk­ing to re­porters at the open­ing Bot­tura com­mented: “Haute cou­ture and haute cui­sine are a recipe made in heaven.” Gucci, founded in Florence in 1921, has em­bod­ied a new vi­sion of the mai­son through the Gar­den Gallery. Com­posed of sev­eral themed rooms, the gallery pays homage to the Gucci ar­chive, dis­play­ing his­tor­i­cal ad cam­paigns and fo­cus­ing on crafts­man­ship and vin­tage pieces. The two-floor ex­hi­bi­tion area opens with the Guccification room ded­i­cated to the dou­ble G of the house. The most mod­ern takes by the brand are here: Guc­cighost by Trou­ble An­drew, the new de­nom­i­na­tions of the mai­son – Guccy, Guc­cify and Guccification as pro­moted by Alessandro Michele on so­cial me­dia.

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