All About Italy (USA) - - Design - Ilona Catani Scar­lett

The his­tory and sto­ries of Ital­ian de­sign from 1902 to 1998 told through 180 iconic XX cen­tury ob­jects, five main themes, and an anal­y­sis of the con­tem­po­rary de­sign scene. This is the ex­hi­bi­tion cu­rated by Chiara Alessi for the XI Triennale De­sign Mu­seum at La Triennale di Mi­lano and en­ti­tled ‘Sto­rie. Il de­sign ital­iano’, which will be on show un­til Jan­uary 2019. The five spe­cial the­matic ar­eas are those of Pol­i­tics, cu­rated by Vanni Pasca, Ge­og­ra­phy and Eco­nom­ics, both cu­rated by Manolo de Giorgi, Tech­nol­ogy, cu­rated by Rai­monda Ric­cini, and Com­mu­ni­ca­tion, cu­rated by Mad­dalena Dalla Mura. ‘Power and Forms. When de­sign­ers do pol­i­tics’ fo­cuses on some key mo­ments in the de­vel­op­ment of Ital­ian de­sign, from 1933 to the eco­nomic boom of the 1950s, through to the counter-de­sign of the 1960s and 70s and on to glob­al­iza­tion and world de­sign, which be­gan to take shape in the 1980s. ‘Maps. Shift­ing Ge­og­ra­phy’ looks at the man­u­fac­tur­ing dis­tricts dot­ted around Italy and the par­tic­u­lar as­pects of their lo­cal ar­eas, which con­sti­tute a unique set­ting for par­tic­u­lar pro­cesses and uses of ma­te­ri­als. ‘Stock Mar­ket. A carousel of num­bers’ an­a­lyzes Ital­ian de­sign through the data that refers to it: from sales to roy­al­ties, to com­mer­cial suc­cesses and dis­mal flops.‘from the Tran­sis­tor to the Moon. De­sign and Tech­nolo­gies’ con­cen­trates on the abil­ity of Ital­ian de­sign­ers to in­ter­pret in­no­va­tion in the field of elec­tron­ics and ex­per­i­men­tal ma­te­ri­als, turn­ing them into qual­ity prod­ucts. ‘Im­ages and Im­agery: through pho­tog­ra­phy and mag­a­zines’ shows how the his­tory of Ital­ian de­sign is also the his­tory of the con­struc­tion, pro­jec­tion, and mul­ti­pli­ca­tion of its im­age, as well as of its dis­sem­i­na­tion through the me­dia. Here the vis­i­tor is taken through mag­a­zines and pho­tographs from the 1950s to the 1980s. The 180 works have been se­lected as the most rep­re­sen­ta­tive of Ital­ian de­sign. The choice is based on their in­no­va­tive tech­nol­ogy and shapes, their aes­thetic qual­i­ties, ex­per­i­men­tal na­ture, iconic ap­peal, and suc­cess among the pub­lic. While, the de­ci­sion to keep 1998 as the end of the se­lec­tion, in­ten­tion­ally leav­ing out the past two decades, al­lows schol­ars to an­a­lyze the dis­ci­pline from a dis­tance, in terms of time and crit­i­cism.

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