MOPI – THE MU­SEUM OF PIZZA IS OPEN­ING IN NEW YORK

All About Italy (USA) - - Photoreportage - Margherita Pi­tu­ano

It is called Mopi – Mu­seum of Pizza – and it will open on Oc­to­ber 13, in Brook­lyn. A whole mu­seum which, for a limited amount of time, will de­light vis­i­tors with a full im­mer­sion ex­pe­ri­ence in the pizza world on the ini­tia­tive of Ka­reem Rahma, head of the Name­less Net­work, a Brook­lyn com­pany.

The Mu­seum will al­low vis­i­tors to learn about the his­tory of pizza re­trac­ing its ori­gins and spread­ing all over the world. It will also of­fer an in­ter­ac­tive over­view of the im­por­tant role of the food ac­quired in pop cul­ture and cus­toms, so much to be awarded the sta­tus of world her­itage by UN­ESCO. On Mopi’s web­site, the mu­seum is de­scribed as “a place to cap­ture time­less mem­o­ries and take in larg­erthan-life, im­mer­sive in­stal­la­tions. A space to bask in multi-sen­sory, psy­che­delic pizza joy (…) an act of creation sure to make your ev­ery minute in­side the mu­seum a time­less pizza me­mory.” And it will do so thanks to ex­hibits such as: The Mu­seum of Pizza artists “gallery”, the Pizza cave, the Pizza fun house, the Pizza beach, The in­ter­ac­tive his­tory (and un­told story) of Pizza, “Pizza Zen”, Pizza games, and The of­fi­cial #Mopi Pizza Films screen­ing room and me­dia lab. In con­sid­er­a­tion of the num­bers of pizza con­sump­tion in the US in gen­eral – the equiv­a­lent of 50 hectares ev­ery day -, and in New York in par­tic­u­lar – where 10% of Amer­i­can pizze­rias are con­cen­trated -, it is not a sur­prise that an undis­closed, for the time be­ing, lo­ca­tion in the Big Ap­ple will host this mu­seum ded­i­cated to the role that this food has in pop cul­ture around the world. In­deed, in Mopi’s view pizza is “more than a tasty epiphany of cheese, dough, and sauce – it’s a uniter, a uni­ver­sal lan­guage, a cul­tural ex­cla­ma­tion point.”

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