All About Italy (USA) - - Editorial - Ilona Catani Scar­lett

‘Rhi­noc­eros’ is the ex­per­i­ment con­ceived in a his­toric palace by the Fon­dazione Alda Fendi – Esper­i­menti that has been de­signed and fur­nished by the great French ar­chi­tect Jean Nou­vel, and in­au­gu­rated in Oc­to­ber. ‘Rhi­noc­eros’ rep­re­sents the syn­the­sis of the Foun­da­tion’s phi­los­o­phy that since 2001 has pro­moted artis­tic ex­per­i­men­ta­tion that goes be­yond the con­ven­tional bound­aries be­tween the dis­ci­plines: ex­hi­bi­tions, mul­ti­me­dia creations, ac­tion, artis­tic in­ter­fer­ence in­volv­ing dif­fer­ent ex­pe­ri­en­tial ar­eas, vis­ual and per­form­ing arts. A real “city of art”: a place to visit through the pas­sage­ways of the art gallery, to live in its mag­nif­i­cent 24 apart­ments im­mersed in the heart of an­cient Rome, there where Rome was born, and to be ad­mired for the at­mos­phere of its dreamy ter­races. A hub of at­trac­tion, a light­house il­lu­mi­nated day and night, where artis­tic re­search and cre­ativ­ity find their ideal home. The 24 apart­ments named ‘The Rooms in Rome’ are lo­cated within the ‘Rhi­noc­eros’ to­gether with the gallery res­tau­rant and they of­fer the op­por­tu­nity of a unique art and ar­chi­tec­ture ex­pe­ri­ence through per­son­al­ized stays in which wishes and ideas have no bound­aries. Th­ese spe­cial and unique fully equipped apart­ments of­fer state of the art of tech­nol­ogy and do­motics while re­spect­ing the build­ing’s history and back­ground while of­fer­ing a vir­tu­ally in­fi­nite range of pos­si­bil­i­ties when vis­it­ing the Eter­nal City. Prior to their check-in, guests will be able to choose from a pil­low menu, from a wide va­ri­ety of per­fumes for their room. Plenty of ad­di­tional ex­pe­ri­ences are pro­vided “á la carte” by com­mer­cial part­ners, and they in­clude ab­so­lutely ev­ery­thing a per­son might need, from beauty treat­ments and mas­sages to any type of lessons or train­ing, from show cook­ing and entertainment, to mu­seum and city pri­vate tours, and even art cre­ation.

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