PININFARIN­A’S PF0, THE PER­FECT MIX OF DE­SIGN, LUX­URY, AND SUS­TAIN­ABIL­ITY

All About Italy (USA) - - Car - Marco Bertollini

Au­to­mo­bili Pininfarin­a re­vealed the first of­fi­cial im­ages of the PF0, the tem­po­rary name of the elec­tric hy­per­car pro­to­type that the new au­to­mo­tive brand will un­veil to the pub­lic dur­ing 2019. The oc­ca­sion was the Mon­terey Car Week, in Peb­ble Beach, Cal­i­for­nia, with a lim­ited num­ber of lucky peo­ple who were able to take part in a first launch event. To find out the name of the first Au­to­mo­bili Pininfarin­a’s car, it will be nec­es­sary to wait un­til March 2019, when the new hy­per­car will be re­vealed at the Geneva In­ter­na­tional Mo­tor Show. In the mean­time, the first im­ages do not re­veal much, but it is pos­si­ble to see that the in­no­va­tive car will be per­fectly in line with the high stan­dards of the fa­mous Italian de­sign brand, with the usual ex­treme attention to de­tails and the line will be ex­treme. Michael Per­schke, CEO of Au­to­mo­bili Pininfarin­a, said: “For a new au­tomaker, this launch in the United States has been ex­tremely stim­u­lat­ing, ex­cit­ing and ul­ti­mately re­ward­ing. Our guests at Peb­ble Beach were pas­sion­ate about clas­sic, per­form­ing cars and felt that the PF0 de­sign com­bined the right bal­ance be­tween beauty and func­tional vis­ual per­for­mance. They came to see a clas­sic Pininfarin­a and they were not dis­ap­pointed.” While, Au­to­mo­bili Pininfarin­a De­sign Di­rec­tor Luca Bor­gogno, ex­plained: “Our am­bi­tion for the PF0 is based on the clas­sic Pininfarin­a prin­ci­ples: com­bin­ing el­e­gance and beauty with a func­tional de­sign that de­fines a new vi­sion of the prod­uct. From 2020, the world will see the emer­gence of lux­ury elec­tric hy­per­cars that will set new stan­dards of per­for­mance.”

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