BRERAMILANO1930, THE LUXURIOUS PANETTONE TO BE ENJOYED ALL OVER THE WORLD

In 1930, Antonio Grioni carried on his father’s confectionery business, and with Agostino Panigada and Giovanni Cova, decided to home-make the “Panettone” cake following the old Milan recipe, according to the deeprooted Milan tradition. In order to confirm and underline the superiority of their “deluxe panettone”, they made advertising posters illustrating the fascinating history of “Panettone”, which has ever since been surmounted by an impressive kingly crown. That crown is still shining brightly on the “BRERAMILANO1930” Brand, “unaltered in its tradition though undergoing continuous evolution, as evidence that true excellence lasts over time”. The Christmas Collection for 2018 is a cradle of 7 impressive collections: SATINATI Collection, MILANO Collection, I NOBILI Collection, ORO Collection, I DEDICATI Collection, SPECIALITÀ (Nougat and Candied Chestnuts) and RICORDI Collection. This last one celebrates the collaboration between BRERAMILANO1930 and Ricordi Historical Archive, custodian of the works of the greatest Masters of Melodrama, turning the spotlight on the value of Italian culture and music. The breath-taking and memorable illustrations dedicated to the Italian Opera by illustrators who caught the splendor, the passion, and indulgence of its time – such us Metlicovitz, Dudovich, Cappiello, Terzi, and Laskoff - conserved in the Ricordi Historical Archive embellish the packaging of the confectioneries. BRERAMILANO1930 gives great importance to the presentation of its products because the love and devotion with which each pastry and confection is made are the same with which they are hand wrapped.