CRE­ATIV­ITY: AN ITAL­IAN WON­DER

All About Italy (USA) - - Editorial -

In a world that changes at in­creas­ingly high speed, the Made in Italy brand - in all its as­pects re­sponds, on one hand, by pro­tect­ing and pre­serv­ing its prized her­itage, and on the other, by de­vel­op­ing its strengths. The brand has an in­nate abil­ity to rein­vent it­self in the in­ter­na­tional arena based on the winds of change. An in­stinc­tive abil­ity when you con­sider how Italy’s notable prod­ucts in gas­tron­omy and other fields re­flects a tra­di­tion and a his­tory that has been handed down for cen­turies, yet are in­creas­ingly preva­lent and rec­og­nized around the world. As an ex­am­ple, look at the master­pieces of art and ar­chi­tec­ture in Venice, a unique and jagged city, a beauty that floats and is al­ways tied to the tri­color.

This cul­tural and artis­tic her­itage con­stantly re­minds us and our read­ers of the many rea­sons why Italy is ap­pre­ci­ated and ad­mired all over the world. This her­itage in­cludes the bril­liant work of cre­ative minds unique in the world. Like Marco Gal­lotta, an Ital­ian from Bat­ti­paglia - in the prov­ince of Salerno - who chose a sim­ple medium such as pa­per to ex­press him­self and leave mes­sages. Un­writ­ten mes­sages, but en­graved and im­mersed in the Ital­ian char­ac­ter and art cul­ture that gave him his in­spi­ra­tion.

This is the same identity that we want to strengthen with our com­mit­ment to shar­ing im­por­tant and ac­cu­rate in­for­ma­tion about Ital­ian know-how and at­ten­tion to qual­ity, and to spread­ing knowl­edge about the coun­try and her au­then­tic tra­di­tions.

Co-ed­i­tor & Vice Pres­i­dent Paolo Del Panta

Ed­i­tor in Chief Franco Del Panta

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