TECHNOLOGIES

Authentico is the free app to help you recognize the authenticity of Italian food by scanning the barcode on the package with your smartphone. Italian food lovers deserve only authentic products, everywhere, even in restaurants. With this in mind, the latest feature of the app was presented at the Sanremo Festival. Through the app, it is possible to discover in a simple and fast way where the ingredients used to create the dish they are about to eat come from. Affiliated restaurants provide a bar code for the Authenico App to scan, which will then give access to a digital menu where it will be possible to discover the Italian dishes available and the origins of the raw materials used by the chefs. The app is one more way that can directly fight against the Italian Sounding Phenomenon, which refers to the practice of giving foreign products Italian names and packaging to trick consumers into thinking that they are buying something that is Made in Italy. By presenting the new app feature dedicated to Italian food, Authentico says that “restaurants, pizzerias, and other general eateries are the privileged places to promote the consumption of Italian food.” Adding that “the counteroffensive to the Italian Sounding Phenomenon can only come from the table.” The other features of the app include detailed and original Italian recipes; an accurate Italian restaurant locator, to identify the authentic ones; extra information about genuine Italian food, their production areas, their territory, and see the video of how a product is made, and even invitations for free tastings from the best Italian food and wine producers.