The deluxe brand re­turns to New York pro­mot­ing one of its flag­ship prod­ucts, the Gran Bis­cotto, and host­ing a con­test aimed at re­ward­ing cre­ative chefs.

All About Italy (USA) - - Editorial -

What are the in­gre­di­ents that en­sure the suc­cess of an idea born from pas­sion, qual­ity and a love of her­itage? With­out a doubt, cre­ativ­ity and a for­ward look­ing vi­sion. This con­cep­tual and emo­tional ful­crum an­i­mates the col­lab­o­ra­tion be­tween All about Italy and Ro­vagnati, an iconic, 70year old Ital­ian brand that pro­duces ex­cel­lent value char­cu­terie with a dis­tinc­tive fla­vor. All about Italy has been the editorial mes­sen­ger of Ital­ian ex­cel­lence for over 20 years, spread­ing the word far-and-wide. Hav­ing merged with Ro­vagnati’s ex­pe­ri­ence, the two have linked arms in a com­mon pur­pose to bring the inim­itable taste and typ­i­cal­ity of the Bel­paese’s gas­tro­nomic tra­di­tion to new mar­kets.

That is why, for the third con­sec­u­tive year – Oc­to­ber 14 – 20, 2019 - the two com­pa­nies meet again in New York for what has be­come an un­miss­able event on the over­seas gourmet agenda. The Ro­vagnati Tasting Week is a well-es­tab­lished for­mat of a unique tasting event, in­volv­ing a cir­cuit of se­lected Ital­ian restau­rants and pizze­rias. For this oc­ca­sion the chefs of these renowned es­tab­lish­ments will have the tantalizin­g and chal­leng­ing task of cre­at­ing some orig­i­nal recipes in­spired by the main in­gre­di­ent of the event, Gran Bis­cotto’s fa­mous and revered Ital­ian Pro­sciutto Cotto. Al­though the for­mat will be joy­ful and con­vivial in spirit, it is nev­er­the­less a real com­pe­ti­tion, in­volv­ing 10 restau­rants and 10 pizze­rias from amongst the best in New York, a

culi­nary and cre­ative com­pe­ti­tion in which the win­ner will un­doubt­edly be the palate. Lo­cal play­ers are com­mit­ted to of­fer­ing in­no­va­tive and ex­clu­sive recipes that fo­cus on and en­hance Pro­sciutto Cotto Gran Bis­cotto, pre­par­ing it in dif­fer­ent ways, from the most clas­sic to the most un­ex­pected, to pro­vide ever more de­li­cious and in­trigu­ing in­ter­pre­ta­tions of a sym­bol of Ital­ian gas­tro­nomic tra­di­tion. The imag­i­na­tion of the kitchen and pizza-chefs tak­ing part makes the Ro­vagnati prod­uct seem al­most an artis­tic ma­te­rial to be molded, to of­fer its del­i­cate fla­vor and make the most of its enor­mous po­ten­tial.

A wide se­lec­tion of ex­pert judges—from jour­nal­ists to food­ies, along with so­cial net­work influencer­s—will make up the panel. Af­ter the taste ex­trav­a­ganza, the win­ner will be awarded a won­der­ful Berkel slicer, an iconic and func­tional de­vice that com­bines high per­for­mance with stun­ning de­sign and guar­an­teed re­li­a­bil­ity.

Those in sec­ond and third places will be no less for­tu­nate: they will be awarded a set of Berkel knives, like the slicer, very high qual­ity in­stru­ments for food prepa­ra­tion. The chal­lenge thrown out by All about Italy and Ro­vagnati to New York’s Ital­ian restau­rants and pizze­rias will above all be a great cel­e­bra­tion of good­ness and beauty. With Gran Bis­cotto as the undis­puted cen­ter­piece, the ex­cel­lence of the Made in Italy cui­sine will be able to spread more ef­fec­tively through­out the Amer­i­can mar­ket­place. By this means, Ro­vagnati in­tends to con­tinue its ex­pan­sion strat­egy abroad, aim­ing for care­fully tar­geted dis­tri­bu­tion, ex­pect­ing to de­liver its lead­ing prod­ucts to out­lets around the world.

To achieve that goal, the com­pany chooses to en­lighten its new con­sumers via its his­tory of fam­ily pas­sion and ob­ses­sive at­ten­tion to prod­uct pro­cess­ing. Ro­vagnati’s Gran Bis­cotto is a par­a­digm of Ital­ian know-how, tempt­ing Amer­i­can palates, al­ready fas­ci­nated by the culi­nary ex­pe­ri­ence unique to Made in Italy. In this way, with the editorial sup­port of All about Italy, to­day Ro­vagnati is one of the flag­ships of ex­cel­lence of Ital­ian taste abroad, com­bin­ing busi­ness acu­men with a real ed­u­ca­tional project that aims to make ev­ery­one aware of the value of Ital­ian prod­ucts and, at the same time, in­cen­tivize Italy to rec­og­nize in its an­cient and con­sol­i­dated roots and tra­di­tions the launch­ing pad of an in­creas­ingly in­ter­na­tional fu­ture, in­volv­ing the col­lab­o­ra­tion of all the var­ied mar­ket sec­tors.

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