In the province of Salerno, the gateway to the splendid Amalfi Coast is the beautiful village of Vietri sul Mare, famous throughout the world for its unique ceramics. Rich in monuments to visit and places of cultural interest, from the Chiesa Parrocchiale di San Giovanni Battista (Parish Church of San Giovanni Battista) Villa Guariglia and Torre di Marina di Vietri al Ponte di Molina (Tower of Marina di Vietri), this extraordinary location was declared a UNESCO World Heritage Site in 1997. However, what made Vietri globally famous is its ceramic production—a continuous tradition since the 15th century. The ceramics industry took root in the late Renaissance thanks to the Sanseverino princes and since then has always been a symbol of Vietri sul Mare: with artistic creations that decorate alleys and streets, making the already peculiar urban and coastal landscape even more fascinating. The ceramics of Vietri sul Mare are true masterpieces derived from a centuriesold tradition, typical only of some of the Amalfi Coast locales. They exemplify one of the pillar products of this coastal strip. Extraordinarily, every ceramic is a unique piece—there are no duplicates due to the very long and complex production process, which involves several phases. First, there is the initial wheelmodeling of the clay, then kiln baking, followed by immersion in white enamel, drying, hand decorating before the final bake that sets the incredible colors of the decorations. Even today the production of the best Vietri ceramics continues in the various artisan workshops, carrying on a family tradition that in some cases has spanned over 100 years.