All About Italy (USA)

A NEW ERA FOR MASERATI

- Giorgio Migliore

The House of the Trident plays a leading role with new cars, innovation­s and revolution­ary projects which lead the brand into a phase of complete transforma­tion.this journey starts at the brand’s historic factory in Viale Ciro Menotti in Modena, where the company has been based for over 80 years. It is a place that combines the “Made in Italy” DNA and the Brand’s Heritage with a powerful push towards future and innovation. The production site was modernized with new production lines, engine assembly as well as painting systems dedicated to the new MC20.

Nettuno, the original V6 engine of the super sports car, is, in fact, the first born of the Maserati Engine Lab. The lab is the Modena factory’s recently launched new engine center where, among other things, a new eco-friendly painting line has been envisioned for the first time in its history.

MC20 is the very first step into this new era, the first model to mark a freshpath . Designed by the Maserati Style Center in Turin, the MC20 has been 100% developed, engineered and produced in Modena. It began to take shape in the Maserati Innovation Lab, The House of the Trident’s engineerin­g center, a facility of excellence, birth place to all present and future Maseratis.

The Maserati Innovation Lab is launching Folgore, as part of its new electrific­ation strategy, and Grecale, the new SUV that will play a leading role in the brand’s developmen­t. The first of the brand’s models to adopt the 100% electric solution will be the new Maserati Granturism­o and Grancabrio. They will be engineered in Modena and built at the production site in Turin. An electric version is also planned for the MC20, and it will be produced at the Maserati factory in Modena.

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