WHAT WE’RE HEARING FROM GALLERIES AND AUCTION HOUSES ACROSS THE COUNTRY.

We see increasing interest in our niche. The core of Helicline Fine Art’s offerings are American works from the WPA era, 1930s and 40s cityscapes, urban images, workers, images of everyday life and abstracts. The recent Metropolitan Museum of Art’s exhibition Art for the Millions: American Culture and Politics in the 1930s has generated interest from other curators who are mounting exhibitions, providing even more interest in the period we love.

Many of our clients are older, so it’s vital we connect with younger generations for mid-20th-century art. Instagram and digital marketing helps us reach those collectors, and it’s working. Helicline has over 21,000 Instagram followers. We’ve made sales, fielded numerous inquiries and established relationships through the app. Because of my communications background, I know how to leverage the process of discovery. It’s joyful.

We’re seeing sales across styles, times periods and mediums thanks to the leveling force of the internet. The timelessness of urban scenes, oftentimes of New York City and its changing landscapes, including skyscrapers and transportation, are always in demand. Lately, abstracts have also been selling, with people getting lost in the originality and vibrancy of artists’ vision. These works remain as relevant today as they did the day they were painted decades ago. [In addition], we’re selling sculptures.

We love the hunt—we are collectors turned dealers, still collecting—and have in fact uncovered a number of artists whose work has been lost to time. We currently offer the 30s/40s works of modernist Jo Cain. Our exhibition,

Echoes of an Era, features his WPA era art including numerous mural studies. Antonio Petruccelli, the subject of a recent exhibition, is another fine example. He painted dozens of covers and illustrations for Fortune, The New Yorker, Vanity Fair, House Beautiful, Life and other magazines during the 1930s to the 60s. He sold almost nothing during his life and when he died, his family discovered his life-long legacy in a closet. We’ve brought him back to the public’s consciousness. We love when the children and grandchildren of WPA era artists reach out to us for collaboration.

HELICLINE FINE ART

New York City, By Appointment Only www.heliclinefineart.com