An Original Force

Copenhagen Bombay’s first decade is marked by a commitment to creating new, high-quality entertainment for children across multiple platforms. By Tom McLean.

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line of toys based on The Snow Queen, while other licensees are producing items like notebooks, stationery and food items to support the new feature.

Though originally conceived as just an animation franchise, Nikolaev says Wizart was very active with it and built on its computer-games past to release games whose success suggested greater potential for The Snow Queen.

“Working with distributors directly without any agents allows us to be in a very close contact with partners from different professional fields,” says Nikolaev. That allowed the company to grow the franchise in multiple directions simultaneously.

When it comes to a market likes Cannes, having a multiplatform presence for The Snow Queen does not directly lead to deals in new territories, but it does extend the international marketing presence of the property and shows Wizart has developed loyal and stable partners on the first two features. “Both installments were sold to more than 130 countries,” he says. “And additional cross promotional opportunities give more options to the distributors for effective promotion in their local markets.”

Wizart has no plans to slow down, with The Snow Queen 4 already in the works and the TV series expected to be finished by 2017. “We all know that the TV series drives licensing production also, both on local and international markets,” says Nikolaev. [