Seibert Reaches Out to Northern Stars

FFrederator and WOW! expand plans for Canadian Content

red Seibert, who is best known as the producer of hit shows such as The Fairly OddParents, Adventure Time and Bravest Warriors and the founder and CEO of the popular Frederator Network, is on the lookout for fresh Canadian talent. The toon titan, who is also the CCO of Canadian-American studio WOW! Unlimited Media, plans to feature more Canadian-grown content to the Frederator Network as its YouTube channel is now one of six online destinations sanctioned by the Canadian Audio-Visual Certification Office.

“WOW Unlimited has been working with a wide range of top talent in Canada for 20 years,” says Seibert. “Frederator Networks is thrilled to have one of our channels be approved by CAVCO to be able to help even more get their original voices out to the world.”

“What’s exciting about this is that Canada has worked incredibly hard to build its animation, but a shop like Frederator has always been kept at a distance because we’re not Canadian, so we couldn’t take advantage of the country’s talent community as well as we’d like to,” Seibert adds. “When we started the YouTube network, we were excited about the idea of expanding the talent pool beyond New York and Los Angeles. Also, the Canadian tax system has been offering support to the animation business for decades, but the legal systems have had a hard time keeping up with the fast changes in technology. As a result, people who worked exclusively in the digital space were left out in the cold. However, the system has now evolved, and we can now take advantage of the new rules to work on more projects with our new partners in Canada.”

“Adding WOW’s Channel Frederator as an online content destination supports creators of original Canadian programs, by providing those programs with direct access to a broader Canadian and global audience, and Canadian producers access to Canadian tax credits that support those programs,” notes Michael