The Nuts and Bolts

Animation Magazine - - Event Focus -

A trailer should be a short video (ideally 45-60 sec­onds long) that re­veals the most in­ter­est­ing and cap­ti­vat­ing as­pects of your soon-to-be-pro­duced fea­ture film, with the in­ten­tion of grab­bing as many view­ers as pos­si­ble.

A trailer is no time to be cav­a­lier (save mys­tery, vague­ness and sub­tlety for a teaser). Make the trailer strike hard, strike fast, and with no mercy. Show­case snip­pets of the best ac­tion se­quences, the big­gest ex­plo­sions, the most fa­mous celebrity tal­ent, the fun­ni­est scenes and the most in­ter­est­ing — if not ir­re­sistible — as­pects of your fea­ture film.

For ex­am­ple, if you are mak­ing an ac­tion-based fea­ture, tak­ing a crescendo ap­proach for the trailer is a great way to leave view­ers awestruck. That is, start at a steady pace but keep build­ing and in­creas­ing in­ten­sity in vol­ume, visu­als and pac­ing un­til it reaches a fever pitch, end­ing with an ex­plo­sion of sight and sound, then quickly and qui­etly dis­si­pat­ing to per­fect calm, al­low­ing the viewer to fi­nally catch their breath.

For a com­edy, the most crit­i­cal goal is to

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