Put on Your Edi­tor Hat

Animation Magazine - - Event Focus -

A trailer is an ex­er­cise in edit­ing. No mat­ter how care­fully you plan your sto­ry­boards, a trailer will stand or fall on its edit­ing. Think of com­press­ing the grandios­ity of edit­ing an en­tire fea­ture film into 60 sec­onds. In a fea­ture film, if a shot lingers for a few sec­onds too long, you can get away with it. In a trailer, even a split-sec­ond of awk­ward­ness can feel like an eter­nity and in­stantly lose your au­di­ence.

A great trailer has the power to thrill au­di­ences, gain in­ter­est and build mo­men­tum for its re­spec­tive fea­ture. Treat your trailer with the ut­most care and it may very well help you get to the next level of pro­duc­ing and dis­tribut­ing your very own an­i­mated fea­ture film.

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