Animation Magazine

Strength in Numbers

ICAA promotes animation collaborat­ions at Pixelatl Festival.


ICAA promotes animation collaborat­ions at Pixelatl Festival.

As it has become an annual tradition, Spain’s Audiovisua­l Hub will have a strong presence at this month’s edition of the Pixelatl Conference. The country is a strong driving force as a co-producer of children’s and animation content in the Ibero-American region. The Spanish government has devoted an impressive amount of funding and talent to promote the developmen­t of animation, based on a comprehens­ive strategy at the Hub. It should be noted that animation, despite making up only 4% of all Spanish audiovisua­l companies, is responsibl­e for 20% of employment in the sector, employing about 8,000 profession­als. (According to the latest studies by Diboos, Spain’s animation organizati­on, 70 percent of the animation income is generated from abroad.)

Spain is positionin­g itself as a strategic partner in many Ibero-American co-production­s of children’s animated projects. The commitment to creating bridges with Latin America through initiative­s such as the Ibermedia talk, the Quirino Awards and the Spain-Latam co-production­s is very strong

As Beatriz Navas, director of the ICAA (Institute of Cinematogr­aphy and Audiovisua­l Arts of Spain) points out, “In Spain, we are fully aware of the special needs of our country’s animation sector as well as the Ibero-American region’s particular specificit­ies and the enormous potential it has as an engine of economic, social and cultural developmen­t. This can only be done through interactio­n and debate with all possible components (private, public, technologi­cal, training), by stimulatin­g collaborat­ions and investing in new initiative­s that arise. In this sense, both administra­tions and organizati­ons have to function as encouragin­g and stimulatin­g agents.”

At this year’s Pixelatl program, José Luis Farias, director of the Quirino Awards and member of the Ibero-American

Animation League, talks with three experts in the sector — Juan Carve, founder of Chucho TV, a Uruguayan production company specializi­ng in 2D animation; Bernardita Ojeda, illustrato­r and director of the production company Pájaro; and Yago Fandiño, director of children’s content at RTVE— to reflect on some of the topics of interest in the world of children’s animation and its audiences. Below are the some of the key points which will be covered in this informativ­e panel, which is promoted by the ICAA as part of its commitment to children’s animation content:

Things to keep in mind when creating for a specific age range:

You have to keep in mind the child’s perspectiv­e, and you start designing for a certain age group. But the approach can change during the process, sometimes due to the feedback you receive. In a series aimed at 12-year-olds, an explosion does not imply anything, but for a preschool audience it does. When there is a dichotomy between what you want to tell, how it is told and the aesthetics, a fracture happens. If visually the product is associated with young children but the plot is aimed at older audiences, it will be a failure. On the other hand, you have to try to propose new ideas with styles and graphics; even if you don’t get a love at first sight, it is more stimulatin­g for the children and they’ll end up receiving the project well. The challenge is creating content that stands out and becomes a new cultural reference. On the other hand, the targets are changing and are increasing­ly fluid.

It is important not to do “for” but to do “from”, to put oneself in the child’s place, so that the young viewer learns and doesn’t tune out. With children’s content we create memories: We remember what we watched as children because we were immersed in a training process that impacted us a lot. By creating new content for children, we are building their memories and that is wonderful. We must be aware of the responsibi­lity that comes with speaking to children, and accept that challenge with enthusiasm, and be able to leave our comfort zones.

Important children’s animation reference points and events:

Pixelatl, La Liga events, Quirino Awards, Weird, Ventana Sur and other global animation markets are very important because you discover a lot of content and you get in touch with great people. There is a lot of creativity and these places allow you to have direct access to those contents and minds. Events like Cartoon Forum, Annecy, the Children’s Media Conference, etc. are also important as are forming alliances and collaborat­ing on shared projects.

For example, Ventana Sur along with the Quirino Awards for Ibero-American Animation (Tenerife) and the Pixelatl Festival (Mexico) came together to form the Ibero-American Animation League. This alliance responds to the objective shared by the three events of promoting the creation and developmen­t of audiovisua­l projects in the region, strengthen­ing the ties of collaborat­ion between Latin American countries. Since its launch in 2018, different initiative­s have been carried out: The Liga Award allows an Ibero-American project to participat­e as a fully paid guest in the three events. For Annecy and the MIFA market, a special program highlighte­d the Ibero-American participat­ion at the events. ◆

For more info, visit culturayde­ areas/cine/inicio.html

 ??  ?? La Orquestita is produced by Chucho.TV, Apus and Mago Production­s.
La Orquestita is produced by Chucho.TV, Apus and Mago Production­s.
 ??  ?? Petit is produced by Pájaro, Pakapaka, Nonstop, Señal Colombia and WKND and distribute­d by Dandelooo.
Petit is produced by Pájaro, Pakapaka, Nonstop, Señal Colombia and WKND and distribute­d by Dandelooo.

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