The Global Picture
Veteran animation exec Adina Pitt, VP of content acquisitions and co-productions for Cartoon Network and Boomerang, also oversees the global acquisition aspects of Cartoonito. She was kind enough to answer a few of our questions about the new block:
Can you tell us a bit about how you got involved with the Cartoonito brand?
I’m thrilled to be part of the WarnerMedia Kids & Family team. Cartoonito delivers on one of our key content strategy priorities which is to build a modern preschool brand for today’s parents and kids. It’s exciting to find new shows that exemplify Cartoonito’s mission to be a space where young kids are free to be who they are and where compassion and inclusion are championed. I’m really proud of our burgeoning slate.
How is that different from other acquisitions you oversee for Cartoon Network International?
Finding shows for Cartoonito is an expansion on the content search we have previously done, and that is exciting. Historically, we focused on content targeting kids six to 11, and now it’s wonderful to also take pitches for preschool content from all over the world. We work as a global team and it has been terrific to collaborate on ideas and new shows with our sister networks and global partners.
What do you look for in global animated shows?
We look for creator-driven, universal stories that are diverse, authentic and beautiful. We love shows that make us think, make us laugh, make us pause, and ultimately connect us. There are many considerations when acquiring or producing IP. Regardless of the demo we’re targeting, we keep our consumer front and center 100 percent of the time.
What are some of the trends you have seen in animated content this year?
This year, I’ve seen a true mix of content including retelling of classics, stories about the environment, community, adventure, outer space, game-oriented IP, diversity and family.
What do you love about your job?
I love my coworkers and our brands and what we stand for. I love our partners yesterday, today and tomorrow. I love the promise of meeting new talent and working with dear partners. I love building brands and identifying new partnerships. I love being part of a collective brain trust that produces content that makes kids happy. Every day is a new adventure and I’m grateful.
What is the important thing for creators to remember when pitching a show to you? Remember to relax, I’m on your side and cannot wait to be inspired by your idea(s). ◆