The Layzells on the Interactive Frontier:
Matt: “Coline Gattolin, an amazing member of the Netflix Interactive team, put it in a way I always think of; that interactivity is a sliding scale — with totally passive content on one end (a normal TV show you sit and watch) and completely interactive on the other end (something like Minecraft). And a piece of art can sit anywhere on that scale. There are some video games that have a lot of cutscenes and guided sections (passive elements) and now we’re seeing passive forms of entertainment (TV and movies) include more interactive elements. I think we’re still in a time of experimentation,