Saudi Ara­bia cuts loose with bevy of models and a rave

Antelope Valley Press - - Business -

DIRIYAH, Saudi Ara­bia — A bevy of In­sta­gram stars, former Vic­to­ria’s Se­cret models and Hol­ly­wood ac­tors were in­vited to Saudi Ara­bia over the week­end to pro­mote a three-day­long, mas­sive rave-like con­cert. It was the king­dom’s most eye-pop­ping ef­fort yet at show­cas­ing the dra­matic changes tak­ing hold in this coun­try, where more than half of the 20 mil­lion cit­i­zens are be­low the age of 25. Su­per­mod­els and so­cial me­dia mavens, their makeup artists and hair stylists in tow, posed at a con­cert in leather pants, chunky sweaters and trendy black com­bat boots. It’s all part of the king­dom’s ef­forts at boost­ing the econ­omy while pol­ish­ing its im­age abroad and ap­peal­ing to the young.

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