Apple Magazine - - Summary -

At least for the time be­ing, Google Maps re­mains a more ap­peal­ing choice of map­ping ap­pli­ca­tion for many peo­ple. Dig­i­tal Trends has called it “still years ahead of the com­pe­ti­tion and def­i­nitely our top pick”, de­spite ac­knowl­edg­ing the six years of plen­ti­ful im­prove­ments made to Ap­ple Maps. Still, if you are pri­vacy-con­scious, Ap­ple Maps might be the more en­tic­ing op­tion, with the greatly dif­fer­ing busi­ness mod­els of Ap­ple and Google even ex­tend­ing to the map­ping ap­pli­ca­tions.

Many fea­tures of Google Maps rely on Google con­tin­u­ing to col­lect data about its users. How­ever, as TechCrunch notes, even with Ap­ple Maps, “Ap­ple is work­ing very hard here to not know any­thing about its users.”While Ap­ple does gather data from iPhones about where th­ese de­vices’ users are go­ing, this data is gath­ered only in seg­ments to which no per­sonal in­for­ma­tion is as­signed, with Ap­ple also never re­ceiv­ing in­for­ma­tion about ei­ther the start or end point of any given trip.

By con­trast, there are fewer fet­ters on how Google col­lects data about its users – and this could give you cause for dis­com­fort. The com­pany has al­ready been crit­i­cised for the way in which it tracks users’ lo­ca­tion his­to­ries. Ap­ple’s se­nior vice pres­i­dent of In­ter­net Soft­ware and Ser­vices, Eddy Cue, told TechCrunch: “Hon­estly, we don’t think it buys us any­thing [to col­lect more data]. We’re not los­ing any fea­tures or ca­pa­bil­i­ties by do­ing this.”

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