BET­TER FOR THE PLANET

Apple Magazine - - Summary -

Ap­ple’s com­mit­ment to the en­vi­ron­ment is im­pres­sive, es­pe­cially in times where gi­ants like Ama­zon and Google are re­leas­ing low-cost hard­ware that is not en­vi­ron­men­tally friendly. The com­pany al­ready pow­ers its fa­cil­i­ties with 100% re­new­able en­ergy, is work­ing to pro­cure 4 gi­gawatts of clean en­ergy in its sup­ply chain by 2020, has com­mit­ted $2.5 bil­lion in clean en­ergy and en­ergy ef­fi­ciency projects, and re­cently un­veiled its next-gen­er­a­tion re­cy­cling ro­bot Daisy, but it knows that mak­ing changes to its hard­ware will help most in pro­tect­ing the planet.

The lat­est MacBook Air is Ap­ple’s green­est yet and is the first Mac to be made from 100% re­cy­cled alu­minum. The note­books’ alu­minum al­loy of­fers the same strength, dura­bil­ity, and stun­ning de­sign as pre­vi­ous Macs, but it does not re­quire the need to mine the earth for new alu­minum. An in­cred­i­ble 5,301 thou­sand met­ric tonnes of alu­minium was man­u­fac­tured in Septem­ber 2018 alone and so by re­duc­ing the need for new raw ma­te­ri­als, Ap­ple will help to cut the dam­ag­ing ef­fects of alu­minum min­ing.

In a world first, alu­minum for the MacBook Air uses shav­ings of re­cap­tured alu­minum and re-en­gi­neers them down to an atomic level to cre­ate a strong, beau­ti­ful en­clo­sure with 600 se­ries alu­minum, all whilst low­er­ing car­bon emis­sions and pro­tect­ing the en­vi­ron­ment.

It’s clear that Ap­ple’s shift in man­u­fac­tur­ing will have a rip­ple ef­fect, and we’ll likely see more of its prod­ucts fol­low the same pat­tern in the com­ing years. Also an­nounced at the Oc­to­ber

event was the Mac mini, which fea­tures 60 per­cent re­cy­cled plas­tic and uses the same 100 per­cent re­cy­cled alu­minum con­struc­tion as the new MacBook Air. As fu­ture it­er­a­tions of the iPad, iPhone, MacBook Pro, and iMac are launched, we’re hop­ing to see sim­i­lar in­no­va­tions that put the en­vi­ron­ment at the fore­front, with­out com­pro­mis­ing on style or per­for­mance.

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