AS FACE­BOOK FACES FIRE, HEAT TURNS UP ON NO. 2 SAND­BERG

Apple Magazine - - Summary -

For the past decade, Sh­eryl Sand­berg has been the poised, re­li­able sec­ond-in-com­mand to Face­book CEO Mark Zucker­berg, help­ing steer Face­book’s rapid growth around the world, while also cul­ti­vat­ing her brand in ways that hint at as­pi­ra­tions well be­yond the so­cial net­work.

But with grow­ing crit­i­cism over the com­pany’s prac­tices, or lack of over­sight, her care­fully cul­ti­vated im­age as an elo­quent fem­i­nist leader is show­ing cracks. Ques­tions these days aren’t so much about whether she’ll run for the Se­nate or even pres­i­dent, but whether she ought to keep her job at Face­book.

“Her brand was be­ing man­i­cured with the same re­sources and care as the gar­dens of Tokyo,” said Scott Gal­loway, a New York Univer­sity mar­ket­ing pro­fes­sor. “And un­for­tu­nately a hur­ri­cane has come through the gar­den.”

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