DEMOCRATS GEAR UP FOR MORE DIG­I­TAL SPEND­ING IN 2020

Apple Magazine - - Summary -

One of the largest out­side Demo­cratic groups says ramped-up spend­ing on dig­i­tal ad­ver­tis­ing played a key role in midterm bat­tle­ground races, of­fer­ing a les­son for po­ten­tial pres­i­den­tial con­tenders in 2020.

“You’re go­ing to have to have an or­ga­ni­za­tion that speaks di­rectly to vot­ers on their phones and their com­put­ers,” said Guy Ce­cil, chair­man of Pri­or­i­ties USA, which spear­headed much of the party’s dig­i­tal ef­fort dur­ing the re­cent midterm elec­tions. “If the pres­i­den­tial can­di­dates do not have that as a cen­tral part of their op­er­a­tion, they will not win.”

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