AP­PLE TO TUTOR WOMEN IN TECH IN BID TO DI­VER­SIFY IN­DUS­TRY

Apple Magazine - - Summary -

Ap­ple is launch­ing a new pro­gram de­signed to ad­dress the tech­nol­ogy in­dus­try’s scarcity of women in ex­ec­u­tive and com­puter pro­gram­ming jobs.

Un­der the ini­tia­tive an­nounced Mon­day, fe­male en­trepreneurs and pro­gram­mers will at­tend two-week tu­to­rial ses­sions at the com­pany’s Cu­per­tino, Cal­i­for­nia, head­quar­ters.

The camps will be held ev­ery three months be­gin­ning in Jan­uary. For each round, Ap­ple will ac­cept up to 20 app mak­ers founded or led by a wo­man. The app maker must have at least one fe­male pro­gram­mer in its ranks to qual­ify.

Ap­ple will cover travel ex­penses for up to three work­ers from each ac­cepted com­pany.

Like other ma­jor tech com­pa­nies, Ap­ple has been try­ing to lessen its de­pen­dence on men in high-pay­ing pro­gram­ming jobs. Women filled just 23 per­cent of Ap­ple’s tech­nol­ogy jobs in 2017, ac­cord­ing to the com­pany’s lat­est break­down . That’s only a slight im­prove­ment from 20 per­cent in 2014, de­spite the com­pany’s pledge to di­ver­sify its work­force.

The idea be­hind the new camp is to keep women in­ter­ested and im­mersed in the field, said Es­ther Hare, Ap­ple’s se­nior direc­tor of world de­vel­oper mar­ket­ing.

It’s not clear how much of a dent Ap­ple’s new pro­gram will have. Google also of­fers train­ing for girls and women pur­su­ing ca­reers in tech­nol­ogy, but its pro­gram hasn’t done much to di­ver­sify the work­force so far. Women were hired for nearly 25 per­cent of Google’s tech­nol­ogy jobs in 2017, up from nearly 21 per­cent in 2014, ac­cord­ing to the com­pany.

Ap­ple and other tech­nol­ogy com­pa­nies main­tain that one of the main rea­sons so many men are on their pay­rolls is be­cause women tra­di­tion­ally haven’t spe­cial­ized in the math­e­mat­i­cal and science cur­ricu­lum needed to pro­gram.

But in­dus­try crit­ics have ac­cused the tech­nol­ogy com­pa­nies of dis­crim­i­nat­ing again women through a male-dom­i­nated hi­er­ar­chy that has ruled the in­dus­try for decades.

Ap­ple isn’t say­ing how much it is spend­ing on the ini­tia­tive, though be­yond travel ex­penses, the com­pany will be re­ly­ing on its cur­rent em­ploy­ees to lead the ses­sions.

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