FOX BE­GINS DIG­I­TAL SER­VICE FOR PEO­PLE WHO WANT MORE OPIN­ION

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The new stream­ing ser­vice Fox Na­tion that launches Tues­day is aimed at peo­ple who don’t think Fox News Chan­nel of­fers enough opin­ion.

Fox is be­com­ing the lat­est tele­vi­sion news op­er­a­tion to stake out dig­i­tal turf. Rather than an at­tempt to seek out young cord-cut­ters, Fox Na­tion is a sub­scrip­tion-based ser­vice de­signed to com­ple­ment Fox News Chan­nel.

The bulk of its orig­i­nal of­fer­ings will post be­tween 9 a.m. and the TV prime-time hours. While Fox Na­tion will of­fer video on de­mand at all hours, the in­tent is not to com­pete with FNC’s most pop­u­lar opin­ion-based pro­grams “Fox & Friends” and the evening lineup with Tucker Carl­son, Sean Han­nity and Laura In­gra­ham.

“With our mas­sively loyal, ded­i­cated fan base, it gives us an op­por­tu­nity to give them more of what they want from us,” said John Fin­ley, the ex­ec­u­tive over­see­ing Fox Na­tion.

Daily pro­gram­ming will em­pha­size short­form com­men­tary from con­ser­va­tive hosts, many of whom Fox view­ers are fa­mil­iar with. Tomi Lahren of­fers “Fi­nal Thoughts” on the news at din­ner­time. Britt McHenry and Tyrus an­chor a reg­u­lar show called “UN-PC.” An­drew Napoli­tano has a reg­u­lar morn­ing show. Each morn­ing the ser­vice of­fers high­lights of what Fox’s prime-time hosts said the night be­fore, in a pro­gram de­scribed as a less-snarky “Talk Soup,” as well as full-show streams for peo­ple who miss them on TV.

In­gra­ham will co-host a pro­gram with Ray­mond Ar­royo, one of her prime-time show’s reg­u­lar guests. Although Fox Na­tion has promised Han­nity and Carl­son’s in­volve­ment, their roles haven’t been an­nounced.

The last new pro­gram at 7 p.m. each day will be a trivia game show hosted by comic Tom Shillue.

“Cre­atively, it’s very ex­cit­ing be­cause we can try a lot of things ... that are go­ing to sur­prise the au­di­ence, dif­fer­ent sorts of projects that might not have found a home on the news chan­nel,” Fin­ley said.

“We thought we were in a unique po­si­tion to of­fer some­thing dif­fer­ent,” he said.

“Fox & Friends” host Steve Doocy is do­ing a show tied to a cook­book he’s re­leased. Dana Perino will have a book club high­light­ing new re­leases. Morn­ing co-host Brian Kilmeade, a his­tory buff, is host­ing “What Makes Amer­ica Great,” a show where he will travel to places like Mount Rush­more and An­drew Jack­son’s home, The Her­mitage, to tell sto­ries.

“We are so con­sumed in the elec­tions, who’s win­ning and who’s los­ing and who’s do­ing what to whom,” Kilmeade said. “Maybe we can re­mem­ber when we were just for­mu­lat­ing, what brought us to­gether back them.”

The ser­vice will also livestream video of Kilmeade’s ra­dio show, which be­gins min­utes af­ter he steps off the “Fox & Friends” set.

Fox Na­tion is also build­ing a li­brary of doc­u­men­tary pro­grams, in­clud­ing shows on fa­mil­iar con­ser­va­tive talk­ing points like Chap­paquid­dick, White­wa­ter, Clarence Thomas’ con­fir­ma­tion hear­ings, Robert Bork’s failed Supreme Court nom­i­na­tion and Gregg Jar­rett’s the­o­ries on an at­tempt to “frame” Don­ald Trump.

Fox Na­tion is the lat­est of sev­eral at­tempts by TV news di­vi­sions to reach a dig­i­tal au­di­ence. The CBSN stream­ing news ser­vice, much like a cable news op­er­a­tion on­line, is the most es­tab­lished and has op­er­ated since 2014. Be­sides be­ing avail­able on the CBS News web­site, it is also part of the CBS All Ac­cess sub­scrip­tion ser­vice.

CNN streams its do­mes­tic and in­ter­na­tional net­works on­line, but con­sumers need an au­then­ti­cated cable or satel­lite sub­scrip­tion for ac­cess.

ABC News Live be­gan op­er­at­ing on Roku in May and has now spread to other plat­forms. It of­fers a mix of filmed news re­ports, de­briefs, some orig­i­nal pro­gram­ming and live cov­er­age of big sto­ries. NBC has ag­gres­sively sought younger news view­ers on­line and next year will launch the 24-hour stream­ing ser­vice NBC News Sig­nal.

What most of these ser­vices share is an im­plicit at­tempt to en­tice younger view­ers who don’t watch much news on TV. That isn’t nec­es­sar­ily the mis­sion at Fox Na­tion.

Fox Na­tion has of­fered en­tice­ments to char­ter sub­scribers, in­clud­ing a $1,200 pack­age that in­cludes a three-year sub­scrip­tion, a “deluxe gift box” and cus­tom­ized watch. A monthly sub­scrip­tion costs $5.99.

Like CBS, which has closely held in­for­ma­tion on how many peo­ple use its stream­ing ser­vice, Fox won’t dis­cuss how many peo­ple have signed up or what the ex­pec­ta­tions are.

One an­a­lyst likened Fox Na­tion to ESPN’s ef­forts to reach an on­line au­di­ence, say­ing there’s a be­lief that Fox — con­sis­tently the most pop­u­lar cable news net­work — has enough ded­i­cated fans to make it fi­nan­cially vi­able.

“The only ques­tion is they tend to have an older au­di­ence that is not par­tic­u­larly dig­i­tally savvy,” said Alan Wolk, co-founder of TV(R)EV, a me­dia con­sult­ing busi­ness. “Will this be some­thing that they get dig­i­tally savvy for?”

Get­ting names, de­mo­graphic and credit card in­for­ma­tion about their most ded­i­cated fans may also be of great value to Fox, Wolk said.

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