NEXT GEN­ER­A­TION: ALL-NEW MAC­BOOK PRO LINEUP AN­NOUNCED BY AP­PLE

ALL-NEW MAC­BOOK PRO LINEUP AN­NOUNCED BY AP­PLE

Apple Magazine - - Summary -

A PRO­FES­SIONAL MAC­BOOK FOR POWER USERS

When Ap­ple un­veiled the fourth gen­er­a­tion of its pop­u­lar Mac­Book Pro lineup back in 2016, tech fans and con­sumers were thrilled. Mac­Book has been an in­te­gral part in Ap­ple’s suc­cess for a num­ber of years, but it’s fair to say that the com­pany has shifted its fo­cus to smart­phones and tablets. With the 2016 Mac­Book Pro, how­ever, Ap­ple showed pro­fes­sion­als that they still cared about cre­at­ing cut­ting-edge lap­tops that ri­valed the big­gest names in tech­nol­ogy; and they de­liv­ered.

Less than six months later, in June of 2017, Ap­ple re­freshed the lineup, in­creas­ing pro­cess­ing power and mem­ory, and giv­ing users more con­trol over their ma­chine. July 2018’s Mac­Book Pro re­fresh takes the Mac­Book range to a whole new level and adds more pro­cess­ing power and a next-gen­er­a­tion but­ter­fly key­board. To­day, we delve deeper into the re­freshed Mac­Book Pro.

IM­PRES­SIVE UP­GRADES

While the new Mac­Book Pros may look fa­mil­iar, it’s what’s on the in­side that counts, and the tech­nol­ogy pack­aged in­side of the note­books is im­pres­sive by any­one’s stan­dards. Keen to fol­low on from the suc­cess of their iMac Pro an­nounce­ment last year, the new Mac­Book Pro mod­els are de­signed with pro­fes­sion­als in mind, all fea­tur­ing new eighth-gen­er­a­tion In­tel Core pro­ces­sors, up from last year’s sev­en­th­gen­er­a­tion pro­ces­sors. These rocket-pow­ered ad­dons make 15-inch mod­els now up to 70 per­cent faster com­pared to bench­marks, while the 13-inch model is up to twice as fast as the older mod­els.

Giv­ing users more flex­i­bil­ity, the 15-inch Mac­Book Pro mod­els can be up­graded to suit more pro­fes­sional stan­dards, with a 2.9GHz six­core Core i9 pro­ces­sor. Power users can also get their hands on a quad-core 13-inch Pro with the Touch Bar, with a maxed out 2.7GHz pro­ces­sor.

Other im­pres­sive in­clu­sions in this year’s Mac­Book Pro range in­clude 32GB of DDR4 RAM, an up­grade that was re­quested by power users who wanted to get more out of their ma­chines for gam­ing and video edit­ing. Com­par­ing this to the 16GB of LPDDR3 RAM on the 2017 mod­els, it’s likely that users will no­tice a sig­nif­i­cant in­crease in speed and per­for­mance should they choose to pur­chase a $6,999 maxed-out ma­chine with all of the pos­si­ble add-ons.

Mov­ing on to graph­ics, and AMD’s Radeon Pro graph­ics cards are now in­stalled with 4GB of GDDR5 on all 15-inch mod­els, while 13-inch mod­els re­ceive 128MB of em­bed­ded DRAM. And fi­nally, Ap­ple has in­creased its SSD stor­age ca­pac­i­ties for the mod­els; 13-inch ma­chines can now hold up to 2TB of data, while 15-inch mod­els can be up­graded to a 4TB solid state drive.

HEY SIRI SUP­PORT ON THE MAC

With Ama­zon Alexa and Google Home tak­ing up a sig­nif­i­cant share of the smart speaker mar­ket, many have crit­i­cized Ap­ple for not do­ing more to im­prove its ar­ti­fi­cial in­tel­li­gent as­sis­tant Siri. While Siri was ahead of its time when it came pack­aged with iOS 5 back in 2011, crit­ics such as Kevin Mur­nane for Forbes de­scribed Siri as “be­yond dumb, it’s an em­bar­rass­ment.”

With iOS 12, set for re­lease this Sep­tem­ber, Ap­ple has in­vested more of its time than ever into im­prov­ing its AI as­sis­tant and mak­ing her more in­tel­li­gent and cus­tom­iz­a­ble than ever. One of the ways in which it hopes to im­prove Siri’s for­tunes is through a new Short­cuts tool, which al­lows users to pro­gram their own com­mands and have Siri ex­e­cute tasks such as call­ing a con­tact and switch­ing on a ra­dio sta­tion. And through the new 2018 Mac­Book Pro, Ap­ple is set to make Siri even more con­ve­nient, thanks to a new T2 chip which will in­tro­duce sup­port for its ‘Hey Siri’ func­tion­al­ity. It’s a fea­ture that has

been avail­able on iOS since 2015, and makes ac­ti­vat­ing the voice as­sis­tant more con­ve­nient. Whether this will tie in with Ap­ple’s new Short­cuts app and more ad­vanced Siri func­tion­al­ity re­mains to be seen, but we’ll know for cer­tain when macOS Mo­jave drops in Sep­tem­ber.

A BUNCH OF AD­DI­TIONAL IM­PROVE­MENTS

While speed and per­for­mance were key to the 2018 Mac­Book Pro lineup, there are other new fea­tures and im­prove­ments de­signed to im­prove the ev­ery­day use of the ma­chine. All up­dated Pros now fea­ture an “im­proved third­gen­er­a­tion key­board for qui­eter typ­ing”, which is de­signed to ad­dress is­sues with sticky and un­re­spon­sive keys that were found on the 2017 Pro mod­els. Early re­views have been pos­i­tive, with TechCrunch com­pli­ment­ing the key­board’s sound com­pared with pre­vi­ous “but­ter­fly” ver­sions.

Aside from a new key­board de­sign, the Pros now fea­ture Blue­tooth 5.0, up from Blue­tooth 4.2, which will al­low for im­proved speed

and greater range. Ap­ple is ex­pected to launch a brand new ver­sion of its Air­Pods at its Sep­tem­ber event, along­side an AirPower wire­less charg­ing pad, and so any im­prove­ment to the Mac’s Blue­tooth ca­pa­bil­ity will go down well with mu­sic lovers and video ed­i­tors who like to use wire­less head­phones when work­ing on their projects in pub­lic.

An­other sig­nif­i­cant up­grade from the 2017 mod­els is the in­tro­duc­tion of True Tone dis­plays, both on the main screen and the Touch Bar. Just like the lat­est dis­plays on the iPad and iPhone X, the new Mac­Book Pros will now ad­just to match the color tem­per­a­ture for more nat­u­ral view­ing.

New 13-inch mod­els start at $1,799, but it’s im­por­tant to note that the 13-inch mod­els with­out the Touch Bar have re­mained un­changed fol­low­ing to­day’s up­grades. 15-inch mod­els start at $2,399 in the United States, are are avail­able to or­der on­line and from the Ap­ple Store now.

MORE NEW MACS ON THE WAY

Ap­ple made the un­usual move of an­nounc­ing its lat­est Mac­Book Pro lineup with­out the typ­i­cal fan­fare of a new prod­uct roll­out. Many fans and crit­ics were ex­pect­ing Ap­ple to an­nounce a new lineup of MacBooks at a spe­cial Oc­to­ber event. How­ever, while the new Pro ma­chines have al­ready been un­veiled, some still ex­pect Ap­ple to re­fresh the rest of its Mac line soon.

Ac­cord­ing to re­li­able Ap­ple an­a­lyst Ming-Chi Kuo, Ap­ple is set to re­fresh its en­tire Mac lineup later in the year, to co­in­cide with the re­lease of a brand new iPhone X and Ap­ple

Watch. As well as a three brand new iPhones (a re­fresh of the iPhone X, an iPhone X Plus, and a lower-cost iPhone) and a new iPad Pro with Face ID, Ap­ple is ex­pected to launch a new Mac Mini with an up­graded pro­ces­sor. It would be the first up­grade for the pint-sized Mac in more than three years and would ap­pease bud­get­con­scious con­sumers who want to en­joy Ap­ple’s macOS op­er­at­ing sys­tem while be­ing able to use their own hard­ware, like a cus­tom mon­i­tor, key­board and mouse.

The Mac­Book Pro re­fresh has al­ready been an­nounced, as pre­dicted by Ming-Chi

Kuo just a cou­ple of days prior, but a new Mac­Book pro­ces­sor up­grade is also ex­pected. To com­ple­ment Ap­ple’s en­try-level 12-inch Mac­Book ma­chines, a new low-price note­book is ex­pected to be added to the Mac fam­ily. While the an­a­lyst first pre­dicted that Ap­ple would sell the new de­vice un­der the Mac­Book Air name, it’s now be­lieved that it will be an en­try-level Mac­Book in­stead, sig­nal­ing that Ap­ple’s iconic Mac­Book Air prod­ucts may be com­ing to the end of their shelf life.

The iMac re­ceived some love last year when it an­nounced a true pro­fes­sional desk­top so­lu­tion for ed­i­tors and de­sign­ers with the iMac Pro,

but it’s now be­lieved that Ap­ple will re­fresh the rest of the iMac lineup. Ac­cord­ing to Kuo, Ap­ple will give the iMac range a “sig­nif­i­cant dis­play per­for­mance up­grade” and that, like the other Mac re­freshes, the iMac pro­cess­ing power will also be boosted.

While Kuo doesn’t give de­tails on when Ap­ple will re­lease the rest of its new Macs, many pre­dict that the com­pany will save the new units for a spe­cial event in Oc­to­ber, along­side a new set of iPads. The run-up to the hol­i­day sea­son is a par­tic­u­larly lu­cra­tive pe­riod, so if Ap­ple brings the goods with a whole host of new hard­ware, it will no doubt have a win­ning earn­ings quar­ter.

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