APPLE ALSO NAMED MOST INNOVATIVE COMPANY
This is not the only recognition Apple has received this year. Last month, we reported that Apple was named the most innovative company due to their focus on hardware and software integration. This report by Fast
Company ranked the top 50 most innovative companies in the world and praised Apple “for delivering the future today”.
“But creativity is more than skin deep-and Apple’s approach to the hardware and software engineering that creates its experiences has never been more ambitious. Other makers of phones and tablets buy the same off-the-shelf chips as their competitors. Apple, by contrast, designs its own chips-so an iPhone packs a processor designed specifically optimized for Apple’s operating system, apps, display, camera, and touch sensor. The company has gotten so good at chip design that the A10 Fusion inside the iPhone 7 trounces rival processors in independent speed benchmarks.”
Netflix ranks in second place “for mastering the smallest screen” and Square third “for extending the benefits of banking”. Other notable companies included were Amazon (5th), Marvel Studios (11th), Instagram (12th), Walmart (15th), Nintendo (18th), and Graduate Hotels (50th). Apple has risen in the ranks since last year when it came in at fourth position. In the previous year, Apple has seen considerable success as they have released the iPhone X, as well as the Apple Watch Series 3, ARKit and the AirPods, as well as a whole host of other notable achievements.
Fast Company states more than three dozen editors, reporters and contributors surveyed thousands of companies to rank the top 50. They looked at their innovations over the previous year as well as their impact on businesses and the wider culture.
2018 IS SET TO BE A BIG YEAR FOR APPLE
The technology giant is rumored to be releasing three new iPhones by the end of the year as well as two new laptops. They are said to be releasing an iPhone X 2, an iPhone X Medium and an iPhone X Plus. These three releases prove how innovative the company is as a recent report outlined the two most common reasons why users won’t buy the iPhone X is because it is too expensive and the screen isn’t large enough. These issues are being addressed by Apple as they are thought to be releasing a cheaper iPhone as well as an iPhone with a larger screen.
Apple continues to dominate the technology and business world. Their innovation is evident, and this is not the last time they will rank in the top position on these reports.