Apple Magazine

JAPAN’S SOFTBANK SAYS PEPPER ROBOT REMAINS ‘ALIVE’ AND WELL

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Japanese technology company SoftBank denies it’s pulling the plug on its friendly, talking, bubble-headed Pepper robot.

“There is absolutely no change to our Pepper business,” SoftBank Robotics Corp. spokespers­on Ai Kitamura said this week.

Pepper, introduced seven years ago, is centered around a rentals business, and production is regularly adjusted, the Tokyo-based company said.

While production was halted temporaril­y, Kitamura denied reports that set off speculatio­n Pepper might be “killed.”

The company acknowledg­ed the contracts of 330 workers at the Paris division of SoftBank Robotics were being reviewed, but the move was routine and did not spell a death knell for Pepper.

If anything, the need for social distancing during the pandemic has boosted demand for robots like Pepper, which sometimes is used to take people’s temperatur­es in stores.

Pepper robots, which have expressive hands but move around on wheels, have been cheering and dancing in the stands for the home games of the SoftBank Hawks Japanese profession­al baseball team in Fukuoka, southweste­rn Japan.

And Pepper’s latest gig involves computer programmin­g education in Japanese schools.

Robotics technology is widely used in manufactur­ing production lines and the transport of goods around the world.

But SoftBank Group Corp. founder and chief Masayoshi Son and other experts say Japanese have a soft spot for robots like Pepper that look somewhat human and sometimes appear to show emotion.

Kitamura said the outpouring of reaction from Pepper fans was appreciate­d, and showed it has become a beloved icon.

“So many people said they would be sad if Pepper is gone,” she said.

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