Valley Piano

Store gives customers VIP treatment

Purchasing an instrument from Valley Piano is more than receiving a quality product. Valley Piano offers three decades of experience in providing the right instrument, along with local support and service after the sale.

“We give every customer the VIP treatment,” said Brian Cheno with, store manager, whose father, Al Cheno with, founded the store. “We don’t have clerks, so every customer deals with the owners, whether they’re buying a $25,000 grand piano or a $5 set of guitar strings.”

With a showroom for product demonstrations and testing, the store specializes in new and used, vertical and grand acoustic pianos, as well as digital pianos and keyboards.

“We take pride in being a full-service piano dealer in the River Valley community,” Cheno with said. “As far as I know, outside of the three big cities — Little Rock, Fort Smith and Fayetteville — we’re the only community to still have a piano store.”

The store also offers a selection of acoustic, electric and bass guitars and amplifiers, as well as guitar accessories.

“We are old-school customer-service oriented and somewhat exclusive and boutique-ish with our product selection, but that doesn’t mean high prices,” Cheno with said. “The big-box business model works fine for certain items, like paper towels that are exactly the same in every package. But with musical instruments, each instrument has its own unique characteristic, and it can get very confusing to see items like a piano or guitar that can look identical one to another but play and sound very differently. We use our 38 years of experience to base our opinion on which instruments are the best values to stock to eliminate the confusion buyers experience from product oversaturation, and to keep prices competitive.”