Arkansas Democrat-Gazette

Apple to replace AT&T on Dow index

- MICHELLE F. DAVIS BLOOMBERG NEWS

Apple Inc. soon will be added to the Dow Jones industrial average, ending a banishment that kept the world’s largest company out for years before a stock split made its shares palatable to the price-weighted measure.

The change will bring the number of technology-related companies in the 30-member gauge to six and increase their influence as Apple joins Microsoft Corp., Intel Corp., Internatio­nal Business Machines Corp., Cisco Systems Inc. and Visa Inc. AT&T is being kicked out after falling 4.5 percent in 2014. The changes will take effect after the close of trading March 18.

“The Dow is supposed to be the dominant companies in each different sector of the economy, and I don’t think anybody can argue that Apple isn’t by far the dominator in the phone sector,” said Michael Chadwick, who manages $150 million as chief executive officer of Chadwick Financial Advisors in Unionville, Conn. “The digital age is taking over. It’s going to be a function of those who can adapt and change.”

The Dow average’s weighting methodolog­y, which links a stock’s influence to its share price, had long barred Apple from joining the gauge. The timing of Apple’s addition hinged on not just its own 7-1 split in June but also Visa’s 4-1 split scheduled for March 19, said David Blitzer, managing director and chairman of the Index Committee at S&P Dow Jones Indices.

Stocks in the index are selected by a committee of Wall Street Journal and S&P Dow

Jones Indices representa­tives based on the companies’ reputation, relevance to investors and growth record.

“As the largest corporatio­n in the world and a leader in technology, Apple is the clear choice for the Dow Jones Industrial Average,” Blitzer said in a statement.

Apple’s split brought the stock price closer to the median price in the Dow, and the Visa split will reduce the technology weight and make room for Apple, Blitzer said.

“The DJIA is price weighted, so extremely high stock prices tend to distort the index while very low stock prices have little impact,” Blitzer said.

The original American Telephone & Telegraph entered the Dow in October 1916 and was taken out in April 2004.

The company exiting the Dow was created in the merger of SBC Communicat­ions and AT&T in November 2005.

The removal will leave Verizon Communicat­ions Inc. as the only telephone stock in the Dow.

“There’ll be some surprise that AT&T is the name that’s being removed and Verizon is being kept,” said Michael James, a Los Angeles-based managing director of equity trading at Wedbush Securities Inc.

“From the historical standpoint, AT&T represents an American institutio­n. To see that leaving the Dow is somewhat of a psychologi­cal blow. In terms of impact on the stock itself, I don’t think it’s going to be overly significan­t.”

Charles Dow, the cofounder of Wall Street Journal publisher Dow Jones & Co., devised the Dow average in 1896 to provide a clear view of the stock market and “barometer of the times,” according to the S&P Dow Jones Indices website.

It originally included American Tobacco, General Electric Co. and 10 other companies before expanding to 20 companies in 1916 and 30 in 1928.

Apple’s Dow entrance makes it only the second among the three largest U.S. companies by market capitaliza­tion to be included in the gauge.

Class A shares of Google Inc., the third-largest U.S. company, closed at $581.44 Thursday, effectivel­y making them too expensive for inclusion in the Dow average even after what amounted to a 2-1 stock split in April.

The last Dow reshufflin­g took place in September 2013 when Goldman Sachs Group Inc., Visa Inc. and Nike Inc. replaced Bank of America Corp., Hewlett-Packard Co. and Alcoa Inc. The changes increased the influence of financial-related companies to five.

At $126.41, Apple’s shares will get the sixth-biggest weighting in the gauge, with a 4.3 percent share, according to data compiled by Bloomberg. AT&T was the fourth-smallest stock, priced at $34 with a weighting of 1.2 percent. Goldman Sachs will have the highest weighting after Visa’s split and Apple’s addition, based on current share prices.

There is more than $7 trillion benchmarke­d to the S&P 500, with index assets comprising approximat­ely $1.9 trillion of the total, according to S&P Dow Jones website. Only about $32.8 billion was directly indexed to the Dow at the end of 2013, said Dave Guardino at S&P.

“It’s not going to change anything,” Andy Hargreaves, an analyst covering Apple at Pacific Crest Securities LLC in Portland, Ore., said in a phone interview.

“I couldn’t tell you the last time I thought about the Dow Jones industrial average and what it means for its constituen­t stocks. It has a kind of social significan­ce, meaning the companies in it are old, and that’s the whole idea.”

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