Arkansas Democrat-Gazette

ConAgra unit sold to Illinois company

- CRAIG GIAMMONA

TreeHouse Foods Inc. agreed to buy ConAgra Foods Inc.’s private-label unit for $2.7 billion, a deal that will make it the largest U.S. maker of store-brand groceries and test its ability to turn around an ailing business.

The purchase will reduce earnings per share by as much as 35 cents the first year after the acquisitio­n, then add as much 70 cents a share to profit the second year, Oak Brook, Ill.-based TreeHouse said in a statement Monday. The acquisitio­n is expected to close in the first quarter, the company said.

The takeover will bulk up TreeHouse’s operations, expanding it to more than 50 manufactur­ing facilities, 16,000 employees and more than doubling its annual sales to almost $7 billion. However, TreeHouse will have to revive a business that has suffered from management missteps since ConAgra bought it from Ralcorp for about $6.7 billion in 2013. TreeHouse shares slid as much as 9 percent in New York on speculatio­n that improving the division’s profitabil­ity will prove difficult.

“It will be a tough turn-

around for TreeHouse,” said Michael Halen, an analyst at Bloomberg Intelligen­ce. “ConAgra has been losing customers due to the fact that they cut the sales force too deeply, took pricing too bluntly, and suffered supply-chain and customer-service issues. These missteps forced ConAgra to make pricing concession­s to keep customers, and that has hurt margins.”

TreeHouse dropped to as low as $77.83, the biggest intraday slide since May 7, and fell $4.80, or 5.6 percent, to close Monday at $80.84. The shares had been little changed this year through the end of last

week. ConAgra shares rose 36 cents to close at $40.91. The stock already had gained 12 percent this year.

TreeHouse has largely expanded through acquisitio­n since it was spun off from Dean Foods in 2005. In those 10 years, the company has completed 13 deals with a total value of about $2.7 billion, according to data compiled by Bloomberg. TreeHouse said it will fund the ConAgra takeover with $1.8 billion in new debt and $1 billion in stock issuance.

ConAgra Chief Executive Officer Sean Connolly announced plans to seek a buyer for the private-label business in June, only three months after taking the job. The Omaha, Neb.-based company had

struggled with the business, hurt by management missteps and an overrelian­ce on products in struggling categories. The company also had been pressured by activist investor Jana Partners, which criticized ConAgra’s handling of the unit.

The deal comes one month after ConAgra said it will cut 1,500 jobs, or about 30 percent of its office-based workforce, and move its headquarte­rs to Chicago from Omaha. The restructur­ing moves are part of the company’s plan to make the company leaner and develop products to meet changing consumer tastes as people seem to seek out less processed and healthier foods.

ConAgra had been facing pressure from major stockholde­r Jana Partners, which

said ConAgra’s results have been disappoint­ing since it bought store brand business Ralcorp for $5 billion two years ago.

ConAgra, which also makes Hebrew National hot dogs, Jiffy Pop, and Bertolli products, reported a first-quarter loss of $1.2 billion.

Morgan Stanley and Bank of America Corp. are acting as financial advisers to TreeHouse on the transactio­n. Winston & Strawn is serving as legal counsel. ConAgra got financial advice from Goldman Sachs & Co. and Centerview Partners, and Davis Polk & Wardwell was its legal adviser.

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