Arkansas Democrat-Gazette

PALLONE FINANCIAL SERVICES

Local business celebrates 20-year anniversar­y

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Pete Pallone, the owner of Pallone Financial Services in Heber Springs, has known for the majority of his life that he would be in the financial-services business. Now his company has reached its 20-year anniversar­y and looks to continue its success through a historic past.

“I’m a fourth-generation securities broker, and at least in Arkansas, there are probably not a handful of people that can say that,” he said. “My great-grandfathe­r started T.J. Raney & Sons in 1931 in Little Rock, and my grandfathe­r ran that firm for 33 years. So from the time I was born, this is all that I thought I’d ever do.”

Pallone entered the securities business in 1994 and opened his own company in February 1996. Pallone Financial Services is an independen­t broker of insurance and investment products.

The company offers comprehens­ive financial planning, retirement planning, estate planning, life insurance and health insurance. He said it’s been tough, but it is rewarding to know that the business has continued to be stable this long.

“This is a very difficult business,” he said. “The past 20 years, there have been a few really good years for the market, but it has historical­ly not been great. It is extra difficult to be a successful planning firm in a town of [about] 7,500 people and a county of about 22,000 people, so I am very proud of the fact that we’ve been able to be successful in a very rural area in Arkansas.”

He added that his employees and the business as a whole put in the effort needed to keep a business like this thriving in a market that occasional­ly has its difficulti­es.

“We’re not afraid of hard work,” he said. “A lot of guys in my business in larger metropolit­an areas don’t have to put in the hours that I do to keep the wheels turning.”

With more than 20 years of experience in the financial-services industry, Pallone Financial Services offers its clients assurance that their finances are in good hands and that the advice given will be trustworth­y and backed by great knowledge.

 ?? SUBMITTED PHOTO ?? Owner Pete Pallone, in a photo from 2001, uses his experience and hard work to ensure his clients receive the most accurate financial advice possible. The company is celebratin­g 20 years in business this year.
SUBMITTED PHOTO Owner Pete Pallone, in a photo from 2001, uses his experience and hard work to ensure his clients receive the most accurate financial advice possible. The company is celebratin­g 20 years in business this year.

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