HS: HEART & SOUL

Boutique combines hometown comfort with retail selection

When visitors walk into HS: Heart & Soul, they can plan on staying for a while. While it may be a boutique, the shop has a plethora of merchandise.

Owner Lauren Colby Feagin said the store carries a wide range of clothing and accessories.

“Among our clothes, shoes, jewelry, handbags and candles, we carry eclectic gifts and decor and one-of-a-kind items, including vintage treasures,” she said. “Our home decor ranges from small accessories to wall art and statement pieces.”

Among this large range of items, HS carries more than 100 brands of clothing in extra-small to plus sizes. Feagin said the store stands out from others like it because of its abundance of and consistent change in products.

“A customer can come in twice in the same week and still find something new because there is so much to look at,” she said. “I want my customers to always look forward to coming in because of our array of different items that is always growing.”

Along with having a large selection of clothing to choose from, Feagin said, she wants customers to feel comfortable and self-confident.

“When it comes to the individual, I want her to feel beautiful in the skin she’s in,” Feagin said. “I love assisting people in dressing for their body type, making their looks the most flattering.”

HS offers one-on-one assistance in gift shopping, personal styling, interior decorating and gift wrapping. The store carries lines such as Vera Bradley, Swan Creek, Articles of Society, Tyler Candle Co., Capri Blue, Rif le & Paper Co., Steve Madden, S’well, Heartstrings and much more.

1631 E. Beebe-Capps Expressway • Searcy 501-388-7431