Trump v. Twitter v. Facebook

Social media giants are stepping up their game against Donald Trump after the president sent tweets and posts suggesting he would have the National Guard fire on protesters in Minneapolis.

But there’s one big exception: Facebook.

Twitter added a warning label to the president’s now-infamous “when the looting starts, the shooting starts” tweet. Trump later sought to walk it back, tweeting that he had merely “spoken as a fact” that looting can be followed by civilian shootings.

Nonetheless, the warning remained and a few days later, Snapchat said it would stop “promoting” Trump on its video messaging service because of the tweets. That more limited action means only that the president’s posts will no longer show up in the app’s “Discover” section, which showcases news and posts by celebrities and public figures.

But it’s still more than what the world’s largest social network has done, which is nothing.

In response to Facebook CEO Mark Zuckerberg’s insistence that he doesn’t want his platform to be an “arbiter of truth,” some employees have publicly quit and civil-rights leaders who met with him denounced his explanation for choosing to leave Trump’s posts alone as “incomprehensible.”