Arkansas Democrat-Gazette

The American way

- THE DALLAS MORNING NEWS

Ah, to be Jeff Bezos. Amazon’s founder, the richest man to have ever walked the Earth, is now personally worth more than such marquee names as Nike and McDonald’s.

Bezos’ net wealth also exceeds Starbucks, is greater than the market capitaliza­tion of 13 of the 30 companies that make up the

Dow Jones Industrial Average, and eclipses “the vast majority of the Nasdaq 100 and S&P 500 companies,” according to news reports.

How astonishin­g is it that one man can amass $180 billion in net wealth and significan­tly add to his fortune during a pandemic? Who would have thought that Fortune 500 companies would be rounding errors in Jeff Bezos’ portfolio? Or that a hefty divorce agreement made his ex-wife a multi-, multi-, multibilli­onaire but did not send him clipping coupons for the grocery store?

Bezos’ success epitomizes the importance of entreprene­urism, the creative forces that develop the products and services that a radical new economic landscape demands. Meeting this challenge made Bezos wealthy, as it did Microsoft’s Bill Gates and countless pioneers who found answers before the rest of us knew to ask the question.

Those breakthrou­ghs created jobs and prosperity, and while it is legitimate to ask tough questions about market power, privacy and other issues, the answer isn’t to hinder innovation with shortsight­ed legislatio­n such as breaking up technology giants. Free-market principles that made these entreprene­urs rich and our nation successful must remain in our DNA.

When all of us finally step up and do what it takes to defeat the spread of the coronaviru­s, the world will not be the same as it was when 2020 started. The pandemic already has forced adjustment­s and also despair, as evidenced by record unemployme­nt and jaw-dropping decimation of gross domestic product in the second quarter. Our response requires forward-thinking to create wealth, jobs and productivi­ty.

The road to the future must not U-turn to the past. Competitiv­e advantages no longer exist in many industries and business models face new market truths. The world is changing, and requires new ideas and ways of doing business.

If wealth is a scorecard, then Bezos has lapped the field many times over. The opportunit­ies for innovation that made Bezos and Gates billionair­es and world changers must not become casualties of this crisis.

If we emerge from this pandemic intent on returning to old ways, then we will have missed a golden opportunit­y to build a more resilient society.

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