GM wades its way into electric boats

THE ASSOCIATED PRESS DETROIT — General Motors is testing the water in electric boating by buying a 25% stake in a Seattle company that makes batterypowered outboard motors.

The Detroit automaker said last week that it bought the stake in Pure Watercraft for a venture that it says will develop and commercialize battery electric watercrafts.

Pure Watercraft, founded in 2011, is worth $600 million after the GM deal, spokesman Gabe Johnson said. The companies are not disclosing the size of GM’s investment, but said it includes cash and inkind contributions.

Privately held Pure Watercraft makes an electric outboard propulsion system powered by a lithium-ion battery. It’s designed as a drop-in replacement for any boat with a gas outboard motor from 25 to 50 horsepower. The company also works with boat manufacturers to sell complete boats, according to its website.

The two companies will combine Pure Watercraft’s marine experience with GM’s engineering, supply chain and manufacturing capabilities, the automaker said in a prepared statement.

“This joint effort with GM is expected to enable us to make significant technological advancements in range and charging, while achieving volume production,” Pure Watercraft founder and CEO Andy Rebele said.

The deal gives GM an opportunity to use its electric technology in another industry beyond automotive, said Dan Nicholson, vice president of global electrification. “The combined expertise of these two enterprises should result in future zero-emissions marine product offerings,” Nicholson said.

GM already is working on electrification and hydrogen powered vehicles in the rail, truck and aerospace industries.