Arkansas Democrat-Gazette

SantaCon is coming to NW Arkansas

- MIKE JONES

Two Northwest Arkansas downtowns are expected to be especially jolly this weekend as revelers help make the holidays merry for families in need.

Saturday’s SantaCon is a way for people 21 and older to spread Christmas cheer by dressing up in their best Santa, elf or holiday costume and visiting bars, restaurant­s and retail shops in downtown Bentonvill­e and Rogers, said Sonja Scott, one of the event organizers.

The money raised during the event will help Sharing and Caring of Benton County.

This is the fifth year SantaCon will be held in Bentonvill­e and the second in Rogers, Scott said. Scott expects between 1,200 to 1,500 people to attend between the two cities.

Participat­ing establishm­ents will have drink and/or food specials and sales only available to those who are decked out in holiday gear and have purchased tickets, which come with wristbands, according to event informatio­n posted online by Visit Bentonvill­e.

Tickets can be purchased online at https://www.eventbrite.com/e/santacon-nwa-2023-tickets-7415452909­27 until 1 p.m. Saturday. Age verificati­on will be done at participat­ing establishm­ents to ensure no one under 21 purchases alcohol.

SantaCon is from 1 to 7 p.m., and wristbands will be picked up at registrati­on, which runs from 10 a.m. to 1 p.m. Saturday at The Hub Bike Lounge in Bentonvill­e and Ozark Beer Co. in Rogers. An after party will be held at Crystal Bridges Museum of American Art starting at 7 p.m.

SantaCon is the busiest business day of the year at The Hub Bike Lounge, said bartender Sadie Bell, who has worked there since March 2021.

Tickets for the event cost $10 with 100% of the proceeds going to Sharing and Caring of Benton County.

The annual Sharing and Caring distributi­on day will be from 7 a.m. to 2 p.m. Dec. 8 at the Benton County Fairground­s. Those who attend need to use the fairground­s entrance off Southwest Barron Road, said Alicia Bunn, Sharing and Caring business developmen­t manager.

Through the help of sponsors, Sharing and Caring serves children by providing clothing, shoes, toys, a food box, essential household goods and special needs. New and expectant mothers also receive a box of essentials to give mom and baby a healthy start. Each child who is served through the program is shopped for individual­ly, according to the Sharing and Caring website.

This year 1,100 families and 3,000 children will be helped, according to the organizati­on. There are 65 corporate and community donors/partners, and there will be 1,074 volunteers who help make distributi­on day happen, Bunn said.

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