Aperol vs. Campari: Italian aperitifs a matter of taste
Look behind almost any good bar, and you’re likely to notice two very similar bottles of Italian liqueurs: Aperol and Campari.
They both share a vibrant reddish color and a bitter-sweet profile, but careful sipping quickly reveals the nuanced differences that set these cocktail ingredients apart. Let’s dive into the delightful duel of Aperol vs. Campari, unraveling their distinct characteristics and exploring their unique places in Italian aperitivo culture. (To be clear, there’s not an actual duel here. They’re owned by the same company, but I like to imagine that they’re duking it out behind the scenes like Joan Crawford and Bette Davis.)
APEROL: THE SUNNY ELIXIR
Aperol, with its cheerful orange glow, embodies the spirit of a sunny afternoon on a Venetian terrace. Crafted with a delicate balance of bitter and sweet notes, Aperol is known for its approachable taste profile. Its ABV (alcohol by volume) hovers around 11%, making it a lighter option compared to its bolder sibling, Campari.
Upon the first sip, Aperol greets you with a burst of citrusy freshness, courtesy of its infusion with oranges, gentian, rhubarb and an array of botanicals. The bitterness is subtle, allowing the sweetness to shine through, making it an excellent base for spritzes and other refreshing cocktails. Aperol’s versatility and easy-drinking nature have made it a favorite among aperitivo aficionados seeking a lighter, more playful libation. If you’ve never had an Aperol spritz, find yourself a patio and get ready to have your mind blown.
CAMPARI: THE TIMELESS CLASSIC
On the other end of the spectrum lies Campari, a timeless classic revered for its bold flavor profile and striking crimson hue. With an ABV of around 24%, Campari packs a more robust punch, making it a go-to choice for those who appreciate a deeper, more complex aperitif experience.
Campari’s distinctive bitterness, derived from a secret blend of herbs and spices, is balanced by a hint of sweetness and a tantalizing array of flavors, including orange peel, cherry and aromatic botanicals. Its intense character makes it an ideal component in classic cocktails like the Negroni, the Boulevardier and the Americano, where its boldness can stand up to other ingredients without being overshadowed. I even like to order Campari and soda when I want something on the lighter side.
WHICH IS BETTER?
The choice ultimately comes down to personal preference and the occasion.
If you’re in the mood for a light and breezy aperitif that embodies the essence of summer, Aperol’s vibrant charm is where you want to be. On the other hand, if you crave deeper, more complex flavors, Campari’s timeless allure will be your perfect companion.
Whichever path you choose, the world of Italian aperitifs offers a rich tapestry of flavors and experiences, inviting you to raise a glass and savor the magic of la dolce vita, one sip at a time.
As always, you can see what I’m drinking on Instagram @sethebarlow and send your wine questions and quibbles to