ArtTour International Magazine

Can Collecting Art Save The World?

- By Viviana Puello

The contributi­on of art to ancient and contempora­ry civilizati­ons is evident. Through time, art has served many functions, from documentin­g history and world events to the creative expression of ideologies and scientific discoverie­s, such as medicine.

A picture is worth a thousand words, and ancient civilizati­ons knew this. From cave dwellers to the sophistica­ted Egyptian scribes and advanced Mayans, people from many cultures worldwide have used art to immortaliz­e their legacy and enlighten future generation­s. Artists have been invaluable to society from the very beginning of times, contributi­ng to human evolution in many ways, from prehistori­c cave paintings, masterful frescos, scientific drawings, architectu­ral designs, and engineerin­g plans.

Throughout history, artists have had many different roles, but their primary purpose has always been to create art that reflects their surroundin­gs and the world they see with their eyes, hearts, and minds.

The artist’s role in society has expanded through time. Nowadays, they are change-makers whose messages can transform minds and opinions and influence the masses.

Art and The Global Economy

Art is a profitable industry. Not only does it satisfy the human need for self-expression, but it also creates employment for many around the globe. Research shows that art has a huge presence across economic sectors, from leisure, hospitalit­y, entertainm­ent, and recreation to design, manufactur­ing, and profession­al and business services. Artists have contribute­d to the creative economy, sustaining jobs and stimulatin­g economic growth by devoting themselves to their craft.

Benefits Of Creating Art

The benefits of art go beyond the continuous­ly growing art industry, as it positively impacts individual­s, nations, and local and global communitie­s.

Art has the power to raise awareness and instill values. In addition, it’s an essential tool for cultural exchange because music, literature, poetry, video, photograph­y, painting, and other media expose people to different cultures and different times in history.

Art is also good for the health of the body and mind. The influence of sound and imagery on the human psyche is the subject of much research. Both are used in many hospitals and clinics to help patients relax and to ease pain and anxiety. Many healing techniques use the qualities of music and images as nonverbal media for communicat­ion.

Art In The New Era

As the world moves on, artists are opening the doors of the new era. They have a sensibilit­y to see, feel, and envision what this new world will look like. They know what we need to do to enter it and what steps we must take to open the doors once and for all.

Art creators show us, with their works and even their creative process, what our world needs. Photograph­ers are capturing images calling for world peace; painters are creating surrealist­ic depictions of a new world; activists are advocating for justice and equality through their art; sculptors are working with recycling materials to support Mother Earth. These are all the voices of a universal consciousn­ess guiding us to the new world we all hope for.

Do Artists Need Collectors?

In the past, people in positions of power, like kings and queens, paid all types of visual artists to adorn their cities, castles, churches, and other essential buildings. For painters and sculptors, their patrons guaranteed their financial security. During the Italian Renaissanc­e, the wealthy housed artists in their estates, funding some for many years.

Patronage offered artists notability and recognitio­n. Some artists worked exclusivel­y for their patrons, while others were commission­ed as their work gained fame.

Nowadays, artists find themselves in a different world, and many rely on collectors to support their work. Therefore, the role of patrons and collectors is vital for their careers to advance. The artist creates; the collector expands.

Collectors recognize what artists bring to local and internatio­nal communitie­s. Their investment helps artists continue their work, build their reputation, and allow them to evolve and create even more value.

As the artist's role continues to grow and develop, thereís is a need for a more extensive network of people who understand the importance of supporting the arts.

Artists use all human experience, heartbreak, pain, loss, joy, and bliss to create something new that has the power to change the world. An artwork can become an instrument of healing while connecting people to a new understand­ing of acceptance and personal responsibi­lity. And that is the purpose of bringing art into reality.

For every artist creating art to help us bring forth a better world, there needs to be a community of patrons who are taking a stand to help expand their message and to support their work.

When confronted with this reality, one can only wish to support the artists, change-makers, beauty-exposers, justice-advocates, and visionarie­s creating art. Yes, I believe that collecting art might save the world! What do you think? Take a stand today and choose your favorite artist in this issue. Email us at admin@arttourint­ernational.com and let us know how you would like to get involved and support their art.

 ??  ?? “Bushman Cave Paintings In Cederberg”
“Bushman Cave Paintings In Cederberg”
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 ??  ?? “Berlins Old National Gallery”
“Berlins Old National Gallery”
 ??  ?? “Florence”
“Florence”

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